Consumer Trends Workshop: Turning search expressions into market opportunities.
In this session we'll explore the strategic value of consumer search trends.
We'll examine how search behaviour can reveal market opportunities.
You'll learn how to collect crucial real-time insights to expand your TAM, assess investment prospects or develop new products based on emerging consumer demand.
Agenda:
-Introduction: Consumer search activity as a source of market insights
-Workshop: Ιdentifying emerging trends and market opportunities with Google Trends
-Q & A
Consumer trends researcher
Xoogler solopreneurs & freelancers group founder
Since joining Google in 2006, Alex has consistently engaged in the study of search behaviour. Over the past three years as a market research consultant he has centered on transforming consumer search patterns into new market opportunities. In the session he will share some of the key insights gained from this journey.
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