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Artist Brand Image and Fan Engagement on Social Media
This survey aims to understand what kind of content motivates fans of German hip-hop artists to engage with them on Instagram.
Thank you for helping me with my bachelor thesis by taking your time to complete the following survey!
Your help is greatly appreciated and the results of the survey will be held confidential and entirely anonymised.
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1.
What is your age?
Your answer
2.
What is your gender?
Male
Female
Other
Clear selection
3.
What is your occupation?
Student
Employed
Unemployed
Clear selection
4.
Do you use Instagram?
Yes
No
Clear selection
5.
How many German hip-hop artists do you follow on Instagram?
0 - 5
5 - 10
10 - 50
Clear selection
6.
How often do you check-in to your Instagram accounts per week?
Every hour
Daily
Every two days
Once a week
Clear selection
7.
On which day are you most active on Instagram?
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Clear selection
8.
When are you most active on Instagram?
During office hours (8am - 4pm)
Outside office hours (4pm - 8am)
Clear selection
9.
On average, how much time a day do you spend on Instagram?
Less than 30 mins
An hour
1 - 2 hours
3 - 4 hours
More than 4 hours
Clear selection
10.
What kind of post media type do you prefer to see on Instagram?
Picture (Single picture post)
Carousel Picture (2 or more pictures in a post)
Video (Single video post)
Carousel Video (2 or more videos in a post)
Boomerang (Repeated Video Loop up to 15 sec.)
Layout (2 or more pictures in a post with a specific layout)
Clear selection
11.
What is your purpose of following specific artists on Instagram?
To socialize casually with other fans
To stay up-to-date
To find new music
Curiosity
Other:
Clear selection
12. I would engage (like, comment, share) more with specific artists on Instagram if I feel they see my engagement and react to it.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
13. I would engage (like, comment, share) more with specific artists on Instagram if I am supporting the artist through my engagement.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
14. I would engage (like, comment, share) more with specific artists on Instagram if I would become a stronger part of the fan community through this.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
15. I would engage (like, comment, share) more with specific artists on Instagram if I can win prizes (eg. tickets, merchandise).
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
16. I would engage (like, comment, share) more with specific artists on Instagram if I can express my opinion about the artist.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
17. I would engage (like, comment, share) more with specific artists on Instagram if the content is entertaining.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
18. I would engage (like, comment, share) more with specific artists on Instagram if the content provides me with up-to-date information.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
19. I would engage (like, comment, share) more with specific artists on Instagram if it creates a stronger connection between me and the artist.
Strongly disagree
1
2
3
4
5
Strongly agree
Clear selection
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