Exploring consumer behaviour in relation to fast fashion and how it impacts the future of sustainability.

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This survey intends to get an understanding and knowledge of consumer behaviours towards the fast fashion industry and how the new era of transparency and sustainability may alter how fast fashion retailers function going onwards.

I'm currently studying Fashion Management in my second year at Nottingham Trent University with this project working towards the Global Sourcing and Sustainability sector.

Ethical declaration -

This questionnaire is completely anonymous and results will stay private and confidential.

By completing this survey, you are consenting to your answers being used for research purposes and if you do not consent to your answers being used then please do not continue.

This survey is intended for audiences above 18 years of age.

Any problems or queries please don't hesitate to email at: N1092261@my.ntu.ac.uk

What is your age demographic

18-24

25-35

36-59

60+

Clear selection

Do you buy from fast fashion brands?

Yes

Sometimes

Clear selection

If yes, why?

Affordability

Trend-cycles

Accessibility

Quality

Convenience

Other:

How often would you say you buy into fast fashion?

Every 1-2 weeks

Every 3-4 weeks

Every 2 months

Every 6 months

Every year

Never

Clear selection

Would you say social media influences your shopping habits?

Yes

Sometimes

Clear selection

Do you buy into trends you see circulating on social media?

Yes

Other:

Clear selection

Do you see shopping for clothes as a source of entertainment?

Yes

Other:

Clear selection

Do you take into account a brand's transparency before purchasing from them?

Yes

Sometimes

Clear selection

Would you ever shop only from slow fashion brands?

Yes

Clear selection

If no, why?

Do you think fast fashion will ever be fully eradicated?

Yes

Clear selection

If no, why?

Are you aware of any easily accessible resources that allow you to dispose of clothing sustainably?

Yes

Other:

Clear selection

How do you dispose of your old garments?

Sell on second hand websites

Gift to friends and family

Donate to charity

Throw it in the bin

Other:

Clear selection

Are you aware of the term 'green washing'?

Yes

Other:

Clear selection

Would you delve further into the sourcing of a product if it claimed to be sustainably made?

Yes

Other:

Clear selection

If you found out a brand was lying about a product being sustainably made, would you stop buying from them?

Yes

Maybe

Other:

Clear selection

Are you aware that unfair labour practices are a prominent issue throughout the fast fashion industry?

Yes

Other:

Clear selection

If yes, and you still buy into them, why?

Are you aware of news such as the Rana Plaza accident or the Leicester Boohoo scandal?

Yes

Other:

Clear selection

What would a brand have to do for you to stop buying into them? (multiple choice)

Child labour

Unfair pay

Unsafe working conditions

Discrimination

Unsustainable practices

None

Other:

Why would you no longer support them?

Are there any current fast fashion brands you would never support due to these reasons?

Are you aware of Corporate Social Responsibility (CSR)?

Yes

Other:

Clear selection

Have you seen any fast fashion brands make an effort to become more transparent/sustainable?

Yes

Other:

Clear selection

Do you shop more at brands who are openly trying to be more sustainable?

Yes

Other:

Clear selection

Do you take sustainability into account when buying from fast fashion brands?

Yes

Sometimes

Other:

Clear selection

Is there anything in particular you'd like to see fast fashion brands do in terms of sustainability?

How important would you say transparency is throughout the fast fashion industry?

Very important

Somewhat important

Not important

Clear selection

If you think it is important, why?

Would you ever consider renting clothes?

Yes

Other:

Clear selection

Would you ever consider donating clothes back to stores to receive rewards?

Yes

Maybe

Other:

Clear selection

Do you always consider recycling clothing before throwing it away? (selling second hand)

Yes

Clear selection

Any additional comments...

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