📃 Discovery Questionnaire
The discovery questionnaire consists of a series of questions regarding important information we need to know about your business in order to draft a proposal. Once this is completed, we will be able to develop a proposal of marketing, branding, and/or website design recommendations for your review. Please complete this at your soonest availability. We look forward to the possibility of collaborating with you! 
Email *
Business Contact Information
Contact Person (First, Last Name) *
Business Name *
Street Address *
Street Address Line 2
City *
State/Province *
Postal/Zip Code *
Business Email Address *
Business Phone Number *
Business Website Link 
Business Information
This section helps us to better understand your business's unique selling proposition as well as the value that your business provides, so that we are able to accurately recommend the services your business will benefit from. Please complete this section as accurately as possible.
Branding & Company Info
Describe the industry of your business. *
Please list your businesses vision, mission, and values.  *

What is the history and background of your company?

 *
Describe the 3 main goals of your business.  *
What are your key products or services? *
Select the social platforms you would like your target audience and customers to view your business.  *
Required
Website Design and Build

What types of content will your website need? (text, images, videos, etc.)

 *

Do you require copywriting services?

 *

How many pages do you anticipate your website will have?

 *
Do you need a E-commerce Website or Catalog Website? *
What additional features do you need (blog, gallery, contact forms, etc.)?
 *

How many products or items do you plan to showcase?

 *

Do you need a domain name and hosting services?

 *

Are there any specific technical requirements or integrations needed (CRM, ERP systems)?

 *

Will you need ongoing maintenance and support post-launch?

 *
How often do you anticipate needing updates or changes to your website?
 *

Are there websites you admire for their design? Please provide URLs.

Target Audience & Demographics
Which of the following best represents the age group of your target audience? (you may select multiple) *
Describe your target audience demographics in as much detail as possible. What gender(s), race(s), income levels, marital status, education, employment, etc. 
What is your target audience interested in, and what motivates them to make purchases or decisions?
What specific needs or problems of your target audience does your business help solve?
What are the challenges you face in reaching your target audience?
List any additional information about your target audience you may have. *
Social Media Goals & Objectives 
What goals do you hope to achieve with social media?  *
Required
What does social media success look like for you? *
Social Platform Preferences & Existing Profiles
Which social platforms are you currently using for your business? Please link all accounts and list handles (usernames).  *
How often do you post on your current social media channels? *
How often do you run ad campaigns? *
Which of the following content types do you currently use? (select all that apply) *
Required
What challenges are you experiencing in your current social media efforts?
Content Strategy & Brand Voice
What tone and personality should your brand convey? (e.g., professional, friendly, innovative)
 *
Does your business have a visual brand identity?  *

Do you have an existing logo and brand color scheme?

 *

Are there any specific visual elements or styles you prefer or wish to avoid?

 *
Competition Analysis
Who are your key competitors?
Why would a customer choose your brand over a competitor?
What are your brand's strengths and weaknesses when compared to your competitors? *
Resources
Which staff are involved with social media in your organization?
Which aspects of your social media marketing efforts do you want to keep in-house? *
Required
Which aspects of social media marketing do you want us to handle? *
Required
Goals and Expectations

What are the short-term and long-term goals for your brand?

 *

What is your desired timeline for this project?

 *
What are your expectations from us as your branding partner?
 *
Budget and Investment
What is your approximate budget allocation each month? *

Do you have a set budget (Overall Max Spend) for this project? If so, please specify.

 *
How do you measure return on investment for your marketing efforts?
 *
Additional Information
Are there any other important aspects or information we should know about your company or this project? *
Would you like to provide any additional resources or references? (e.g., brand guides, previous marketing materials)
 *
Thanks for completing the BE SIMPLY SOCIAL new client questionnaire! We can't wait to see what's in store for your business. Please allow us up to 1 week to review this questionnaire and prepare your proposal of  recommendations. We will be in contact with you via email.
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