A Study on How Emotional Attachment and Price Sensitivity Shape Filipino K-Pop Fans’ Consumption of Idol Merchandise Through Perceived Enjoyment

Dear Respondent,

Greetings! 

We are first-year Business Administration students from Mapúa University. In partial fulfillment of the requirements for our Business Statistics course, we are currently conducting a case study entitled, “A Study on How Emotional Attachment and Price Sensitivity Shape Filipino K-Pop Fans’ Consumption of Idol Merchandise Through Perceived Enjoyment”

The aim of our study is to determine the extent to which emotional attachment and price sensitivity influence consumption behavior, and how perceived enjoyment mediates this relationship among Filipino K-Pop fans.

In line with this, we humbly request your participation by answering the survey that follows. Pursuant to the Data Privacy Act of 2012, your personal information and responses shall not be disclosed to the public. Rest assured that your data will be solely used for research purposes. If you have questions or concerns, please do not hesitate to send us an email.

Sincerely yours,
Alexi Gabrielle A. Baldonade (agabaldonade@mymail.mapua.edu.ph)

Angel Blue Maurie M. Botones (abmmbotones@mymail.mapua.edu.ph)

Francesca Isabelle C. Cuevas (ficcuevas@mymail.mapua.edu.ph)

Princess Angel E. Garcia (paegarcia@mymail.mapua.edu.ph)

Kaycee Anne T. De Mesa (katdemesa@mymail.mapua.edu.ph)

Guinevere Dominique B. Rodis (gdbrodis@mymail.mapua.edu.ph)

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