Creating Authentic Experiences for Travelers
FREE Workshop | October 22 | 9:30am-2:30pm | Lunch provided
Black Cultural Centre, 10 Cherry Brook Road NS


Experiences connect travelers with Nova Scotia’s storytellers, local flavours and special places, giving visitors a chance to do something they can’t do anywhere else. Join Tourism Nova Scotia for a FREE workshop & overview of tools and tips to create and promote experiences that will help grow your business. Topics include:

- Authentic experiences: Why they are important & how they can grow your business.
- An introduction to Explorer Quotient, the market segmentation tool used for Tourism NS.
- Examples of how visitor segments engage differently with an attraction or experience
- Hands-on activities and tools to help identify experience opportunities, plan, and market visitor experiences.

Who should attend this workshop?
African-Nova Scotian Entrepreneurs and/or Black business-owners interested in learning how to create experiences for visitors to help grow their business. Experience not required!

Space is limited! RSVP below BY OCTOBER 18, 2019 to confirm your seat!