A. BLOGGING FOR SEO
You get different kinds of blogging. Personal blogging, company blogging, brand blogging, and so forth. Also, people blog for different reasons. Influencers want to influence, companies want to share news with their stakeholders, travel bloggers want to display their trips, and so forth. For small businesses, the main goals of blogging are to Establish Authority and Optimise Search Engine Rankings.
1. Establish Authority through providing helpful content
The goal here is to show potential customers that you are an authority in your field and that they can trust you and you brand. The more helpful articles you write the more people will be helped by your brand and therefore the more likely they will be to eventually purchase from you.
You can think of blog posts as relevant informational products that you give to potential customers for free. If people find value from consuming your free products they will likely move on to consuming some of your paid offerings.
Therefore it is important to write blog posts that are very relevant to your target audience, are easy to consume, and reveal your authority and your brand's unique attributes. In this way blogging can function as a strong brand building tool.
2. SEO through keyword linking
In order to be seen as an authority in a field it is helpful to show up on the first page of Google when people search for things related to your field.
Today, more than ever before people start with a Google search when they have an unfulfilled need. Therefore, if you want to be found by potential customers you need to show up on the first page of Google when people search for things related to your business.
Search engines like Google search for content that is most relevant to they keywords that people search for. The more relevant Google believes something to be, the more likely that page will show up on the first page of a search.
Therefore, every blog posts that you write needs to be optimised for specific keywords that people search for.
