1. EARLY/IDEATION: basic business model, creation and management of budget, cash flow documentation, break even analysis, basic understanding of financing options, profit first accounts set up and used.

2. EMERGING/FORMATION: Proof business model creates value, KPI Dashboard started, Validated P&L by CFO or Mature Entrepreneur

3. ESTABLISHING/GROWTH: Proof of improving profits, Metrics & Controls in place, Understanding Financial Reporting Documents, Risk Mitigation strategies documented, Actively pitching and capitalizing, Building LOIs with prospective investors

4. MATURING/STABILITY: Have a dedicated CFO, Good revolving relationship with Accountant, Successfully raised angel or VC funding, Managing a CAP Table, If debt financing, successfully paid loan in full.

5. MASTERING/LEGACY: Proven Leadership through raise and exit of minimum USD$1M, Well-versed in deal structuring and negotiation of financing including USA's.

1. EARLY/IDEATION: Criteria to ask prospective clients and test, Discussion with users to provide viability, Time Management, Basic project structure and execution, go no-go proof evaluated.

2: EMERGING/FORMATION: Structure and execution of user experiments, Managing MVP process, Market tested 3 sentence pitch, Developed org structure, Gap analysis on skills and future, proposed cradle to cradle product lifecycle.

3. ESTABLISHING/GROWTH: Outline for Operations Manual, Operationalized Vision, Mission, Values, and goals, Distributor/supplier relationships, productions/facilities management, Advisory/strategic board in place.

4. MATURING/STABILITY: Well designed and used operations manual, Unified VMVG throughout company, Fully functioning and documented meeting rhythm, Proper legal board.

5. MASTERY/LEGACY: Understanding and executing closing docs and processes for financing/deals, score over 70 at EntrepreneurRoadmap.ca/Q20

1. EARLY/IDEATION: Well documented Ideal Customer Profile and Personas, JTBD worksheet reviewed, Empathy Map done with paying client, Well-built prospective client list, marketing presence, First fielded attempts at a 1 and 3 sentence pitch.

2: EMERGING/FORMATION: Clearly defined journey through Awareness, Acquisition, Activation, Retention, Referral. How you measure at each level, 50 run experiments and lessons learned, sustainable customer acquisition plan, gathering customer testimonials, Growing social media following

3. ESTABLISHING/GROWTH: Mapping and tracking full user experience (cradle to cradle), Defined early adopters, early majority and late majority, Well defined brand identity, Marketing Playbook clearly articulated and used, Mature/monetized social media following, Executing plans to break 20% market penetration.

4. MATURING/STABILITY: Historical data is well maintained and a reliable source for growth, Quantitative and Qualitative

5. MASTERY/LEGACY: Brand awareness across multiple markets, Brand awareness over 25% of target ICP.

1. EARLY/IDEATION: Making cold calls. Basic CRM with follow up records. Meeting at least 3x/week with prospective clients. Completed Empathy Map and/or switch interviews using JTBD worksheet. Growing list of "yesses" on a list with contact information.

2: EMERGING/FORMATION: Well established and used funnel through AAARR. Documented sales process, strategies, and metrics. Disciplined use of info into CRM by team. Consistent sales closed with ICP. Well honed 1 & 3 sentence pitches. Definition and tests for ABC clients

3. ESTABLISHING/GROWTH: All documentation for sales process being used. Fully implemented and used documentation and tracking (CRM), Sales team development and leadership. Well crafted strategic partnerships and channel partners. Clarity around and focus on ABC clients.

4. MATURING/STABILITY: Ongoing churn of C clients and minimized onboarding. High efficiency onboarding ICP As and Bs. Well crafted team where everyone knows and is striving for specific numbers. Coordinating team sales - multiple people carrying out the sale to close.

5. MASTERY/LEGACY: Personally closed deals over $3M... OR leading successful teams who are well aligned with the company and stretch goals - maximizing sales. Asked to speak regularly on sales and industry expertise. Sales successes in multiple industries and multiple levels of customers.

1. EARLY/IDEATION: Complete Entrepreneur Assessment and discussed with seasoned entrepreneur. Attend at least 2x/mth local ecosystem events. Find a mentor to be accountable to. Accomplish weekly tasks through own motivation. Consuming a business book each month and include other self-learning (podcasts, etc)

2: EMERGING/FORMATION: Complete 7Fs, Buckets, Ideal Week, Blueprint Your Life, Make Better Decisions, and Q6 debrief. Growth mindset (NLI, proven objectivity, obsessiveness). Not afraid of rejection. Develop at least two strategic partnerships, Interviews with a peer community (Fuse42, EO, Catalyzer, etc).

3. ESTABLISHING/GROWTH: Well established mentor relationship. strong calendar focus on process, investor meetings, relationship building. Deep self-education through multiple sources. Part of a peer community (Fuse42, EO, EOA, Catalyzer, 500, etc). Mentoring someone 1-2 levels below in one of your areas of expertise (level 3+).

4. MATURING/STABILITY: Well established mentoring relationships. Leadership roles within peer community (Fuse42, EO, EOA, Catalyzer, 500, Growth Catalyst, etc). Giving back to business and social communities. Mentoring someone 1-2 levels below you in your area of expertise).

5. MASTERY/LEGACY: Life-altering event (discuss with facilitator). Deeper involvement in giving back. Speaking engagements and being an engaged accessible member of local ecosystem. Unflappable and steady.

1. EARLY/IDEATION: Read through Hiring Blueprint and Create Alignment. Delegation Exercise completed. Review of Leadership Matrix and People Fit tools. Work through Alignment and Org Chart creation exercises. Be the person, the person you're looking for, is looking for.

2: EMERGING/FORMATION: Clearly defined VMVG (Vision Mission, Values, Goals). Calendar with Core4 meetings entered and followed. Written structured hiring strategy. 2 people hired through hiring blueprint tools. Worked through Solving Big Problems exercise.

3. ESTABLISHING/GROWTH: Leading at least 12 people through weekly meetings as prescribed. Leading 2 weeks straight of daily stand ups. At least 2 quarters of strategic planning sessions with leadership off-site. At least 5 one on one reviews with direct reports. Leading at least one manager.

4. MATURING/STABILITY: Each role has at least three candidates interviewed and prepared to start within weeks. VMVG well defined and followed by all. Weekly meetings are averaging 8.5/10 across 12 weeks. Q20 score is at least 60. Process manual is 100% completed for mission critical areas and 70% for all other areas.

5. MASTERY/LEGACY: At least 5 quarterly leadership off-sites. Q20 score over 80. Lead a team through an exit.