When would you like to launch your site? Is the date firm or flexible? Are there any tasks that need to be done before you can launch your site, or do you need a site before you can start other tasks?

What’s your website’s purpose, or what do you want your website to do? When people visit your website, what action do you want them to take next (buy, visit, subscribe, etc.)? Can you tell me more about your vision for your site? Tell me more about your business.

How would you describe your target site visitor (location, age, gender, etc.)?

What are some websites you like, and what do you admire about them? Are there any sites you dislike, and what do you dislike about them? How would you describe your branding? What are your values, colors, aesthetic, themes, fonts, etc. ?

Do you currently have a site, or have you ever attempted to design a site? Do you have (or plan to have) any social media? Are there any functionalities you’d like on your site (blog, events, e-store, scheduling, etc.)? Do you plan to add or edit your site’s content after it launches?