The Impact of Social Media on the 2024 U.S. Elections
This anonymous survey aims to explore how social media platforms influenced voter decisions and perceptions during the 2024 U.S. elections. By participating, you will help analyze the role of social media in shaping opinions, providing information, and impacting election outcomes. Your responses will remain confidential, and the survey takes approximately 6-7 minutes to complete. Thank you for your valuable input!
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What is your gender?
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What is your age group?
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Which U.S. state are you from?
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If you are from Washington, D.C., please select ‘Washington, D.C. (District of Columbia)’)

Compared to traditional media (TV, newspapers, radio), how did you gather information about the elections?
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Which platforms did you use to stay informed about the 2024 U.S. elections? (Select all that apply)
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(Please select the platform where you consumed the content, regardless of where it was originally shared.)
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How often did you use social media to stay informed about the 2024 U.S. elections?
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Why did you rely on social media platforms to gather election-related information? (Select all that apply)
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Required

Did social media make you change your voting decision?

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Rate the level of influence each platform had on YOUR voting decision.
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For each option, rate the level of influence on a scale of 1 to 4:
1 = Not at all influential / Not used, 4 = Extremely influential.
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Facebook
Instagram
X (formerly Twitter)
TikTok
YouTube
Reddit
Podcasts
Traditional media
How did the content on social media platforms influence your voting decision?
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For each option, rate the level of influence on a scale of 1 to 4:
1 = Just informative / Irrelevant to my decision, 4 = Extremely influential
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It helped me learn more about the candidates’ policies.
It helped me learn more about the candidates as people, for example their personality or character.
It exposed me to new perspectives.
It reinforced my existing opinions.
It made me question my original choice.
Whose content on social media platforms influenced you the most?
For each option, rate the level of influence on a scale of 1 to 4:
1 = Not at all influential / Irrelevant to my decision, 4 = Extremely influential
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Posts directly shared by the candidates or their campaigns.
Posts from official news pages.
Posts from community members or discussion groups.
Posts from celebrities or influencers.
Clear selection
Have you personally seen someone, for example friends, family, or acquaintances, change their opinion about a candidate because of social media?
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Rate the overall influence of each platform on the outcome of the 2024 U.S. elections.

For each option, rate the level of influence on a scale of 1 to 4:
1 = Not at all influential / Irrelevant to my decision, 4 = Extremely influential.
(If you are unsure about a specific platform, you may skip it.)
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2
3
4
Facebook
Instagram
X (formerly Twitter)
TikTok
YouTube
Reddit
Podcasts
Traditional media
Clear selection
Do you think social media platforms should take more responsibility for the accuracy of content shared on their platforms, both about elections and in general?
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Which party did you vote for in the 2024 U.S. elections?
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Which party did you vote for in the previous U.S. presidential elections (2020)?
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Where did you find this survey?
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