Mark your calendar for 1pm ET/10am PT on July 8th, 2021.

Please join Insider's media reporter Dan Whateley and execs from TikTok, Universal Music Group, and UnitedMasters for a conversation about TikTok's role in the music industry, and how social media is slated to make an even bigger impact on popular culture in 2021. 

Topics to be discussed include: 
-The strategies that artists and record labels use to engage with fans and promote tracks on TikTok.
-How up-and-coming artists use TikTok to build an audience and eventually distribute their music off-platform.
-What music artists need to know about being a content creator on social media.
-How digital concerts on TikTok will impact the way consumers and performers think about live events.
-How to capitalize on big cultural moments on TikTok. 
-What music marketers should know about working with record labels and artists on TikTok.