IoT Smart Home Survey

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Thank you so much for taking the time to fill out this survey!

As part of my Masters in Marketing and Digital Media at ESCP, I am conducting research to understand the variables that shape customer perceptions of Internet of Things (IoT) for Smart Homes.

Please note:

All responses will remain confidential and be used for research purposes only.
The survey should take approximately 5 minutes to complete, with 17 questions.
In case you're unfamiliar with the topic, smart homes are homes equipped with interconnected devices that can be remotely controlled, automated, and optimised to increase efficiency, security, and convenience for the residents. Notable applications include: security alarms, doorbells, thermostats, and fridges that can be interconnected for a user over a mobile application.

P.S.: This survey contains credits to get free survey responses at SurveySwap.io

Thank you for your valuable contribution to this research!

Readiness

How familiar are you with smart home technologies?

Very Unfamiliar

Very Familiar

Clear selection

Do you currently own a Smart Home device at home?

Yes

Not sure

If you don't own one, which of the following reasons best describe why you don't currently have a smart home system? (Select all that apply)

I'm concerned about data privacy and security.

The initial cost of setup is too high.

I don't see enough benefit or usefulness in having one.

I'm not familiar with how smart home systems work.

I live in a rented space, and installing such systems isn't feasible.

I've heard negative reviews or stories from others.

What benefits would influence your decision to adopt IoT Smart Home technologies? (Check all that apply)

Energy Savings (improved efficiency of heating/cooling appliances)

Social validation/recognition

Enhanced Security

Convenience (time saving)

Other:

Do you believe a smart home device that understands and anticipates your needs would make your life easier?

Strongly disagree

Strongly agree

Clear selection

On a scale of 1-7, how beneficial do you believe IoT smart home devices are for everyday living?

Not at all beneficial

Extremely Beneficial

Clear selection

Usability

How easily do you think you could operate and integrate an IoT smart home device into your daily routine with the following app interface?

Extremely Difficult

Extremely Easy

Clear selection

On a scale of 1-5, in the case of an IoT Smart Home, how important would you perceive the threat of cyber-attacks to be?

Clear selection

Are you influenced by the country of origin when it comes to purchasing technological products?

Strongly Disagree

Strongly Agree

Clear selection

How strongly do you agree with the statement: "I believe that even someone without technical knowledge could easily use a Smart Home system"?

Strongly Disagree

Strongly Agree

Clear selection

How concerned are you about the privacy of your data when using Smart Home devices?

Clear selection

How much does the reputation of a country in technology innovation influence your decision to purchase Smart Home products from that country?

Does not influence at all

Strongly Influences

Clear selection

Are there countries from which you would be hesitant to buy Smart Home devices due to concerns about quality or security?

Yes

Maybe

Demographics

What's your level of education?

Less than high school

High school graduate

Currently enrolled on a BSc/Undergraduate degree

Graduated from a BSc/Undergraduate degree

Currently enrolled on a MSc degree

Graduated from a MSc degree

Doctorate

Which country are you from?

Please select your gender:

Male

Female

Non-binary / third gender

Prefer not to say

Please indicate your age group:

Under 18

18-24

25-34

35-44

45-54

55-64

65+

Thank You for Your Participation! :)

I greatly appreciate the time you've taken to complete this survey. Your insights and feedback are invaluable to our research and will contribute significantly to our understanding of Smart Homes and related technologies. Please know that your responses will be used responsibly and for research purposes only.

Kind regards,

Alex

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