As part of the BEACoN Research Program, this topic centers around communicating corporate social responsibility (CSR) especially during an age of new activism. Many businesses are taking a stand in important issues and public relations practitioners want to know what factors influence your trust in a message from a company's campaign and initiatives.

In recent years, many brands have taken action on political and social issues, including racial injustice. The purpose of this research is to help public relations practitioners understand how consumers perceive what is being advocated on their campaign. The following questions will be asking for your demographics, knowledge of the selected brands, and your opinion of their response to the murder of George Floyd.

This research is conducted by Journalism student Jennie Le and Professor Yan Shan. All answers will be anonymous and are used for research purposes. Thank you for your time in taking this survey.