1. IDEA: Newborn. Needs full life support. Fragile and vulnerable. May or may not be incorporated. More than an idea.
2. FEASIBILITY: Toddler. Constant supervision. Trying lots of things - unfocused. Low level risks identified. Mission and Vision identified (BHAG).
3. CREATION: Child. Fun, curious, not supporting the parents. Several key risks identified and countermeasured. Clearly defined business model.
4. LAUNCH: Adolescent. Making it's own money. Still needs direction and support. Risks identified & countermeasured. Generating consistent cash flow.
5. GROWTH: Teen. The popular kid, doesn't always follow the rules. Risk of self-destruction. May help support the parents. Growing profitably.
6. MATURITY: Adult. Can fully manage itself. Company playbook complete and follwed.