The Omotenashi Award presented by Experience Jackson recognizes the entities that excel at taking care of visitors, which in turn equals return visitors to Jackson and a positive perception of our community.
Omotenashi is a Japanese word that represents the act of providing detailed service by always putting guests or customers first, helping them to create an easy, relaxing and memorable experience.
The mission of Experience Jackson is to strengthen the positive perception of Jackson County as a must-visit destination to increase revenues and stimulate economic development and growth for the community. 