MARKETING FOR NON-MARKETERS    Registration Form

MARKETING FOR NON-MARKETERS
Saturdays, 2:00-5:00 PM via Zoom

MARKETING FOR NON-MARKETERS is a highly interactive workshop for owners and marketing managers of small- and medium-sized enterprises. It begins with the fundamentals of building of a brand online and ends with your own digital marketing strategy that you can apply immediately. Full of practical tips and advice, and application exercises in between lectures, the 8-session online course will enable and inspire you to do digital marketing right.
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Course Details

THE MARKETING PLAN FOR DIGITAL

FEB 11: Market Segmentation / Value Proposition Canvas
We'll help you understand your target market and refine the components of your offering to deliver spot-on marketing campaigns. We'll demonstrate why the consumer value proposition is at the heart of your business and how to align your key activities with it.

FEB 18: Your Unique Selling Proposition / Brand Framework
We'll explain how to create and communicate a unique product position customers will pay your price for. We'll go through the Purpose-Identity-Connection framework for differentiating your brand against competition.

FEB 25: Your Digital Ecosystem Plan
We'll explain the digital landcape and detail the most useful digital channels. We'll show you which channel to use for awareness, engagement, customer acquisition, and retention.

MAR 4: Digital Marketing Strategy and Metrics
We'll teach you how to craft a digital marketing strategy and identify the metrics that matter (customer value, acquisition cost, etc.) in an online campaign. We'll share lots of best practice you can immediately apply to your business.

Includes 1 hour of scheduled one-on-one consultation with a course facilitator
Fee: P 9,500.00


DIGITAL MARKETING STRATEGY AND TACTICS

MAR 11: Marketing Plan Review / E-Commerce Marketing
We'll share a checklist to ensure that your marketing plan is well-grounded and complete -- and your budget maximized. We'll have an introduction to e-Commerce, too.

MAR 18: Social Media Marketing 101 / Social Selling
We'll teach you how to effectively tell your brand story using social media platforms (Facebook, Instagram, YouTube, Twitter, LinkedIn and TikTok) that work best for your brand. We'll also tackle social selling.

MAR 25: Search Engine Optimization / Search Engine Marketing
We introduce you to Search Engine Optimization and strategies to increase the SEO ranking of your website. We'll then teach the basics of Search Engine Marketing and how to create a keyword strategy for your content and your Search ads.

APR 1: Social Listening / Social Media Management
We'll explain how Social Listening will help keep your brand relevant to your audience, and show how to act based on data. We'll share lots of tips and best practices on social media management plus Creative Do's and Don'ts.

Includes 1 hour of scheduled one-on-one consultation with a course facilitator
Fee: P 9,500.00

Discounted fee for 2 Modules: P 17,500.00


WHAT PARTICIPANTS SAY:

The marketing seminar is very helpful and on point! Lots of hacks and tips. Attended by diverse group of entreprenuer and business professionals. Highly recommended! 
 - Salve Marie S. Punzalan, Tinio-Solidum Eye Clinic

*****

I highly recommend this class!
*Very practical and interactive
*Approachable and passionate facilitators
*Teaches the HOWs and the WHYs not just the WHATs of marketing
*Equips you with the most applicable tools to market confidently
- Michelle Enriquez, The Learning Nook

*****

Jason is very knowledgeable and technical. He knows a lot of things about the nitty gritty of social media marketing. Vanessa is super nice and always very approachable...she goes out of her way to answer questions and help you out. 
- Isabelle Lim, PerlaInsurance.com

Facilitators
⁣
𝐕𝐚𝐧𝐞𝐬𝐬𝐚 𝐏𝐮𝐧𝐳𝐚𝐥𝐚𝐧 𝐁𝐢𝐜𝐨𝐦𝐨𝐧𝐠 is a professional marketing consultant and faculty at the John Gokongwei School of Management, Ateneo de Manila University. Her 25 years of experience in marketing consumer goods (Nestle, Coca-Cola, Mars Inc.) and financial services (Western Union, Philamlife, Remitly.com), has enabled her to help a wide range of businesses, big and small. She has been an entrepreneur for over 10 years through The Learning Library. She holds an AB Communication degree from Ateneo de Manila University.⁣⁣
⁣⁣
𝐉𝐚𝐬𝐨𝐧 𝐃𝐨𝐦𝐚𝐧𝐭𝐚𝐲 Graduated from the University of Santo Tomas. Was Head of Video at Yahoo! SEA, overseeing the Yahoo! homepage with millions of monthly page visits. Conceptualized and led development of the Yahoo! OMG awards. An award-winning TV producer and director of such shows as Project Runway, News Central, Bella and Amazing Food Challenge. Former VP of Seekscribe, former Head of Video at Voyager Innovations, and Founder / CEO of Aboo, an audiobook company under Ideaspace Foundation. Currently Managing Director of Domantay Consulting, a social media and digital marketing consultancy firm.

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