How can the health care industry meet rising expectations? The way individuals engage with the health care industry has undergone rapid changes in the last few years. Now, consumers are equipped with new technology, science, and information that seek to satisfy rising demands. If anything, these innovations have only increased expectations for their health care experience. Today, people want their interactions with health care to not just be high-quality, but also convenient, accessible, transparent, and personalized. How can the health care industry innovate and collaborate to meet new consumer demands and agree upon the ideal care experience? Join us at this year’s conference to exchange perspectives across sectors and understand how key leaders are creating experiences that meet and exceed consumer expectations.