International Market Expansion Assessment 

Please complete this International Market Expansion Assessment if your company is interested in expanding its current business into the US/North American market. Once completed, the results enable us to determine the actions required to plan and execute your market entry. We will contact you within 48 hours to schedule a no cost 30-minute session to review your responses and provide our expert feedback on the steps required for your company to successfully enter and scale its operations in the US/North America.

Sign in to Google to save your progress. Learn more
Email *
1.  What specific factors have influenced your decision to expand into the US market?
 *
2. How clearly does your business differentiate itself from competitors (choose one)?
 *
3. Which of the following business requirements has your company already completed to prepare for its market expansion? (Please check one column for each)
 *
Completed
In-Progress
Not Started
Not Planned
Developed a comprehensive business plan that outlines your objectives, financial projections, strategy, and go-to-market.
Developed a comprehensive market entry strategy tailored to the specific industry and target audience(s)
Created a plan that maps out the specific steps required to establish a local market presence
Designed go-to-market strategy that includes routes to market for the US / North American market
Have completed a market sizing exercise
Completed a compliance review
Evaluated potential risks and challenges such as economic conditions, cultural nuances, and legal requirements.
Chosen a legal structure for our business (subsidiary, branch office, partnership)
4. Which of the following marketing requirements has your company already completed to prepare for its market expansion? (Please check all that apply)
 *
Completed
In-Progress
Not Started
Not Planned
A targeting exercise to determine our ideal target industries
Research and prepared an ideal customer profile
Leveraged buyer insights to determine our marketing methodology and channels
Identified key competitors, their strategies, and market positioning to help clients differentiate themselves effectively
Tailored our brand messaging and content to ensure it resonates with the US / North American markets
Have developed a clear value proposition tailored for the US / North American market
Created buyer and customer journey maps to guide our engagement process
Localize our Website and marketing materials, and advertising campaigns to effectively communicate with local customers.
5. Which of the following sales and distribution requirements has your company already completed to prepare for its market expansion? (Please check the column that applies)
 *
Completed
In-Progress
Not Started
Not Planned
Prepared a clear strategy based on buyer insights to determine our sales model and sales channels
Created a strategy to establish relationships with key industry players and potential partners.
Developed pricing and packaging based upon local buyer requirements and needs
Created a comprehensive distribution plan to determine how products or services will be distributed, including direct sales, partnerships, online platforms, product lead growth or physical retail locations.
Designed a customer support process to provide high quality service to US / North American clients.
6. Which of the following product requirements has your company already completed to prepare for its market expansion? (Please check all that apply)
 *
Completed
In-Progress
Not Started
Not Planned
Our products and services are designed for the US / North American market
Our products and services are packaged specifically for the US / North American market
Our products and services are priced specifically for the US / North American market
Our products and services are in full compliance with US / North American market regulations
Protected your intellectual property with patents, trademarks and copyrights

7. What is the current market penetration of the US / North American market (choose one)?

 *
8. How prepared is your sales team to sell in the US / North America (choose one)? *

9. What is the current status of your US / North American marketing and sales efforts (choose one)?

 *

10. How do you measure the success of your expansion efforts (choose one)?

 *

11. In terms of your go-to-market strategy for US/NorthAmerican Market entry, which best applies (choose one)?

 *
A copy of your responses will be emailed to the address you provided.
Submit
Clear form
Never submit passwords through Google Forms.
reCAPTCHA
PrivacyTerms
This form was created inside of isalesdynamics.com. Report Abuse
Google Forms