Paint It Red Foundation was established in September 2019 to create menstrual health awareness and microscopically study the constructs of period poverty in the country from a policy point of view. It advocates for sustainable use of menstrual pads which are reusable and economically viable. It has carried out humanitarian relief operations in different parts of the country wherein PIR partnered with ground level pro- bono organizations who had helped in the distribution of pads in huge numbers on a massive scale.

 It's with this aim that PIR wants to create a uniform dashboard which profiles and features almost all civil society organisations, activists, specialists and menstrual health educators involved in different capacities, working in the wide spread space of the menstrual health sector.