What exactly is a campus ambassador program?
A Campus Ambassador program is the means for a company to maintain its brand presence among college/university students. In a campus ambassador program, companies hire and appoint ambassadors in colleges, and these campus ambassadors essentially represent the company in their campuses.
Why companies hire campus ambassadors? Well, for various reasons: it could be simply to spread the word about their product or service among students, or they simply want to create a community with the knowledge of a particular technology (Microsoft Students Partner is a good example where Microsoft offers its campus ambassadors training on various Microsoft technologies) Thus, a campus ambassador is the face and voice of the company in their campus representing the company’s mission and vision by organizing various marketing and promotional activities such as hosting workshops, seminars, social media promotions, and so on.

What does a campus ambassador program have to offer?
A well-managed campus ambassador program can provide you with plenty of learning opportunities. It can help you develop multiple skills such as social media marketing, content marketing, organizing seminars, taking workshops etc. And the most interesting part is that you even get to earn rewards such as cash incentives, gift vouchers, and even some cool merchandises. A campus ambassador is usually expected to work 3 to 4 hours every week, and so it also helps you become a better planner in terms of managing your academic responsibilities along with your campus ambassador work. You can also include your campus ambassador experience on your resume – it is a valuable addition! :)

- Blog from Internshala