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Company Profile Questionnaire
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Company Name
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Company Website
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How long has the company been in existence.
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Your answer
In which industry is your business.
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Your answer
Describe company background. What did you do before you started, bought or came into this business.
Your answer
Describe exactly who the owner or owners are.
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Tell us about all the goals of the owner.
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How many people are employed at your company.
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What is the operating philosophy that the business has been built on.
Your answer
What do you really want to achieve from your business.
Your answer
What initially got you started in your business? (What motivation, occurrence, etc.)
Your answer
What is your long-term strategy? Do you want to own the business forever? Do you want to set it up for someone else to run it for you? Do you want to sell it.
Your answer
Where do you see your industry in five years.
Your answer
What is your vision for your business for the next 5 Years.
Your answer
When was the last time you introduced a new product or service to your market (both existing customers and prospects), how well did it work, and what was the reason?
Your answer
What is the power structure.
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How many active customers do you have.
Your answer
What’s the “lifetime value” of your typical customer? (i.e. how much revenue will he/she generate for you over the entire period he/she does business with your company?)
Your answer
Does your business market locally, regionally, nationally, or internationally now, and what change is required to satisfy your projected vision of your business.
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Describe the company's marketing philosophy.
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Do you have a written marketing plan that you adhere to? If so, kindly provide it.
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What is your current, primary-mode of marketing.
Your answer
What strategic alliances, if any, do you have or have you ever had? How did they fare and how did they affect your business.
Your answer
Who are your suppliers or other providers of products or services that benefit massively when you are successful.
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What do you believe your single most competitive advantage is.
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What are you most proud of about your business, product or service.
Your answer
What problem does your product or service solve for the customer? Describe your customer’s needs and the positive results your product/service provides.
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What is your Unique Selling Proposition, or USP? Why do your customers buy from you? What is it about your product and/or service that distinguishes you from your competition? (You may have more than one for different product/service lines or segments of your business.)
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Why must a prospect buy your product or service.
Your answer
Describe your competition.
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Competitor’s Name & Websites.
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