How can Graphic Communication Design (Branding and Digital Product Design) help plant-based and meat-based fast food co-exist without compromise?

JavaScript isn't enabled in your browser, so this file can't be opened. Enable and reload.

Hi, I would love some feedback on these questions to help me with my enquiry for my final project at uni! In this project, I want to create a bold, indulgent fast food brand that provides a 50/50 balance of plant-based and meat-based food, a place where plant based eaters and meat eaters can eat together without compromise.

How old are you?

Under 18

18-24

25-34

35-44

45-54

54+

Clear selection

Do you have any dietary restrictions or preferences? (Select all that apply)

Vegetarian

Vegan

Kosher

Halal

Gluten-free

Allergies

None

Other:

What factors influence your choice between plant-based and meat options? (Select all that apply)

Taste – I choose based on which option tastes better

Health & Nutrition – I consider which is healthier for me

Cost – I choose based on which is more affordable

Convenience & Availability – I pick whatever is easier to find/order

Ethics & Sustainability – I consider environmental impact & animal welfare

Cultural or Religious Reasons – My choice is influenced by my background or beliefs

Social Influence – My choice is affected by friends, family, or social trends

Becoming More Health-Aware – I’m trying to make healthier food choices

Other:

Would you be more likely to visit a fast food place if it has a well balanced mix of plant-based and meat options?

Yes

Maybe

Clear selection

Would you pay the same price for a plant-based burger as a meat one?

Yes - Why should I pay the extra price?

No - Plant-based for a cheap price? It must be dodgy, and I don’t trust it

Other:

Clear selection

Which branding makes you most interested in trying a 50/50 plant-based/meat-based fast food restaurant?

Green, minimalist, and clean – Earthy tones, nature-inspired, soft branding

Red, bold, and greasy – Fast food-inspired, indulgent, messy branding

Trendy and futuristic – High-tech, modern, innovative design

Quirky and playful – Fun, colorful, and youthful

Premium and sophisticated – High-end, luxury feel

Other:

Clear selection

Would you trust a fast food place that does both plant-based & meat?

Would Not Trust

Would Trust

Clear selection

If you scored low, what concerns do you have about a fast food place offering both plant-based and meat options? (examples: Cross-contamination, Trust in Brand)

What could a fast food brand do to make you trust a 50/50 plant-based and meat concept?

Clear separation of cooking equipment for meat and plant-based food

Strong brand identity that balances both options equally

Transparency about sourcing and ingredients

‘Taste First’ Approach - Plant-based is not the selling point; no compromises on taste

High-quality plant-based alternatives

Other:

Clear selection

Does plant-based food feel like a ‘compromise’ to you? Why? Or do you have another perception?

Do you think there’s a need for a brand that offers indulgent, messy, and comforting plant-based fast food, rather than the usual 'clean eating' and minimalist approach seen in many plant-based restaurants?

Yes, I think there’s a gap for this type of brand.

Maybe, but it depends on the execution.

No, I prefer the current clean/healthy plant-based branding.

Other:

Clear selection

Submit

Clear form

Never submit passwords through Google Forms.

This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report

Forms