Summer Second Saturday Business Participation
Every 2nd Saturday this summer we hope to offer fun activities to encourage guests to move throughout the District. Our goal is to support our business owners with increased foot traffic and visibility!

There are options (below) for all businesses to participate - regardless of industry or street-level (or not) locations!

July - Shopping Stroll
August - Picture Yourself Downtown (Selfie Spots)
September - Downtown MiniGolf
October - Scarecrow Festival & Scavenger Hunt

Looking Ahead:
Halloween Happenings (Trick or Treat) on October 19
Holiday on Main (Small Biz Saturday) on November 30th
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Business Name
Contact Name
Contact Email
July: Shopping Stroll
July 13th - Shopping Stroll
ONLINE REGISTRATION CLOSED -EMAIL JPRESS@MANCHESTERCT.GOV TO SIGN UP BY THURSDAY (7/11)

Let's get folks into your businesses to spend money on the 2nd Saturday -or to come back in the future!

The district will distribute paper bags with a list of participating businesses (Deadline: Register by July 1st to be on the list.)

Guests will walk throughout the district and collect items to stuff their bag -- and do some shopping!

Participating Business Options: (Select one or more!)
  • One Day Sales / Coupons (free upgrade to a drink or side, BOGO, etc.)
  • Bounce Back Coupons (coupons that are valid on a future date to encourage guests to return)
  • Pass out branded "items" (pens, jar openers, candy bars, cozies, etc.)
  • Offer a flash sale -- coordinate with the district and together we will do a 30 minute or 60 minute flash sale on an item (think - old blue light specials!)
  • Do you have an idea?

August 10th
Picture Yourself Downtown

We are looking for creative selfie opportunities that encourage guests to visit your business! These can be simple, can feature local art, or can be creative and over the top!   

Perhaps you'll head Under the Sea or onto the The Red Carpet! Maybe it will be a safari -- or an inflatable pool full of balls! Did someone say bubbles?
Aaarr there going to be pirates?  The possibilities are endless and only limited by your creativity!

How would you like to participate in "Picture Yourself Downtown"
September 14th
Downtown's MiniGolf

On our recent survey there was a lot of interest in completing an indoor minigolf course!   

The idea is to have one thematically decorated minigolf hole per business/spot.  The theme of the decorations is up to you! You are encouraged to incorporate your business & branding into the design!

The District has secured a loan of golf clubs and a few of the artificial turf greens (the straight greens with pool noodle bumpers shown above) that can be borrowed but not altered. Golf balls will also be supplied.  Hole designers are responsible for all other expenses. Hole designers are also responsible for organizing staff or volunteers to monitor the golfers during the event.


How would you like to participate in "Downtown MiniGolf"
Halloween Happenings on October 19th
Time for Trick-or-Treat! 

Note: This year, we have received requests to arrange for activities that appeal to older children and/or adults as well.
Holiday on Main, Small Business Saturday
November 30th

This has become a fun and anticiapted annual event!  

We will be bringing back a Shopping Challenge Bingo REMIX edition! 

Businesses are encouraged to offer sales, deals, coupons, limited time menu items, crafts, activities, and more!  

Again, we have received requests to offer activities that appeal to older youth/adults as well!
Downtown Scarecrow Festival

We hope to line Main Street with fun and family-friendly scarecrows! Scarecrows can CREATIVELY incorporate your industry in some way, but should not be purely a promotional display. 

(Please keep scarecrows family-friendly for all ages and avoid political themes, overly scary displays, etc. We want this to be something that everyone can enjoy together! The overall theme is fall fun - not specific to Halloween)

The Scarecrow Festival will launch on Saturday, 10/12, and scarecrows can remain on display for the remainder of the month but must be removed by 11/1.
Please share any questions, ideas, or notes of explanation about your answers above. 
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