Branding. Brief

The objective of the brief is to have basic information about the project to be carried out, this will allow us to know more about the needs and prepare an adequate quote or in the project that it has already been carried out, to start with the project as soon as possible.

Sign in to Google to save your progress. Learn more
The company or product

1. What does the company do?

*

2.  What is the history of your company?

3. What is your mission?

*

4. What are the most important goals of the company or product? In order of importance from most to least.

5. What are the problems/opportunities that motivate the creation of the brand?

6. Describe your products or services.
*

7. Define your company or product in one sentence.

*
Audiencia

1. What is your target market?

*
2. How do you want to be perceived by your customers? *

3. Why do your customers prefer your product or service over others?

Competition

1. Who are your competitors? (Name at least 3) Not necessarily of the same services that you offer.

2. What are your advantages and disadvantages against the competition?

3. Is there a competitor you admire, who is it and why?

4. What vision of your company do you have in the short and medium term?

5. Describe the number of applications that use your company's brand (from most to least important).

Your creativity

1. Do you like a specific style for the inspiration of your brand, references or elements?

3. What personality would your brand have? Select 7 words.


Captionless Image
Do you know a quote that captures your company's philosophy?

4. Choose one of these 4 quadrants.

*
Captionless Image
5. Brands that inspire you, even if they do not offer the same services, from your point of view they are admirable. (Minimum 4. Share your website or your name on Instagram or Facebook)
If you had to define your brand with a color, which one would you choose? It does not mean that this is the final color.
*
Captionless Image
Required
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. - Terms of Service - Privacy Policy

Does this form look suspicious? Report