The objective of the brief is to have basic information about the project to be carried out, this will allow us to know more about the needs and prepare an adequate quote or in the project that it has already been carried out, to start with the project as soon as possible.
1. What does the company do?
2. What is the history of your company?
3. What is your mission?
4. What are the most important goals of the company or product? In order of importance from most to least.
5. What are the problems/opportunities that motivate the creation of the brand?
7. Define your company or product in one sentence.
1. What is your target market?
3. Why do your customers prefer your product or service over others?
1. Who are your competitors? (Name at least 3) Not necessarily of the same services that you offer.
3. Is there a competitor you admire, who is it and why?
4. What vision of your company do you have in the short and medium term?
5. Describe the number of applications that use your company's brand (from most to least important).
1. Do you like a specific style for the inspiration of your brand, references or elements?
3. What personality would your brand have? Select 7 words.
4. Choose one of these 4 quadrants.
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