GoPractice ARPU quiz

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This quiz can help you test your newly gained knowledge about ARPU metric. Good luck!

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As a new product manager, you are working on a mobile app designed for local food delivery from nearby cafes and restaurants. The app also highlights the current week's special offers. Last month, your app had 5,000 active users, with 500 of them making purchases. These transactions generated $1,800 in revenue for you.

Calculate the monthly ARPU of your app.
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0 points

$0.36

$3.6

$0.6

The monthly ARPPU is...
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1 point

$3.6

$0.36

$10

LTV is calculated based on…
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1 point

Variable costs

Profit

Revenue

How to evaluate the impact of product changes on monetization?
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1 point

CTP (Conversion to Purchase)

ARPU

LTV

What does LTV tell us about the product?
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1 point

How much revenue all users that are using the product will bring us

How much revenue a new user brings over the lifetime in the product

How much profit an average new user will bring over the lifetime of using the product

Well done! Don't feel bad even if you didn't get all of the above right. Practice makes perfect. Read more in our blog about cohort analysis and product metrics vs growth metrics here: https://gopractice.io/product/cohort-analysis-metrics-product-metrics-vs-growth-metrics/

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