Why Email Marketing Still Reigns

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Wednesday, March 20, 2024

12:30-1:30 PM

University Union Room 311 (3rd Floor)

A conversation with Michele LaCagnina, MBA '13, Senior Brand Manager at Abbott.

About the Speaker

Michele's specialties include strategizing, planning and executing data-driven, multi-channel lifecycle programs using channels like email, SMS, video, webinar, newsletter and blog. Strong written communication and presentation skills; experience project managing marketing campaigns end-to-end. Skilled at uncovering customer insights to inform and deliver segmented customer lifecycle campaigns. (P.S. Loves copywriting!)

A Marketing Connect Speaker Series event.

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