Project Desi Readers Passionate about Reading -UK Wide

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Our client is holding some discussion Groups and looking especially for FEMALES only, from UK wide Locations, to discuss various formats of READING BOOKS. The incentive is £40 and sessions will last 90 mins. This is by Zoom. Payable by BACS 48 hrs after the group.

This will be on Wednesday 18th October 2023 from the Bangladeshi and from Pakistani communities OR Monday 23rd October Indian Females). Times for the focus group are @6:00pm each day.

Please tell us if you are:

A mix of light/ medium/ heavy readers
All passionate about reading, interested in connecting with their culture, and recommend books to friends and family
All to be actively involved with their ethnic culture (music/ fashion/ films/ books etc.)

o Group 1: women aged 20 – 35, from the Bangladeshi and from Pakistani communities

o Group 2: women aged 20 – 35 from the Indian community

Name*
*

Email* *

Age*
*

Gender (please self identify)*
*

Contact Number
*

Full Address and Home Postcode
*

Occupation
*

Occupation of the person who earns the most in your household*

Have you ever attended a Market Research group, depth or session?*

Yes

What was the discussion about?
*
*

How long ago did you attend a Market Research group, depth or session? yes /no

We need to talk to people from different backgrounds please can you confirm your Ethnicity/Descent
*

White British

White Irish

Other White background

White and black Caribbean

White and black African

White and Asian

Other Mixed background

Asian/Asian British- Indian

Asian/Asian British - Pakistani

Asian/Asian British- Bangladeshi

Other Asian background

Black or black British- Caribbean

Black or black British - African

Other black background

Chinese

Latin American

Other ethnic background

Other:

Could you tell me if you, any member of your immediate family or close friends work in any of the following professions?
*

PR, Advertising or Marketing

Market Research

The Media - TV, Web, On-line, Print

None of the above

Other:

What is your postcode?

Which of the following best describes where you live?

OptioUrban

Small town / Suburban

Village / Rural

Are you currently participating, or scheduled to participate in any market research *

Yes

Thinking about the books (i.e., physical, e-books (Kindle), audiobooks (Audible)) that you have purchased, approximately, how many new (not second hand) books have you purchased in the last 12 months? Please think about all different genres of books (i.e., fiction, non-fiction and children's books)?
*

None

1 – 5 new books in the last 12 months – LIGHT READERS

6 – 19 new books in the last 12 months – MEDIUM READERS

20+ new books in the last 12 months – HEAVY READERS

Can you tell me which of the following statements you agree with? CAN MULTI SCORE

I read books to gain information/knowledge

I read books for entertainment/pleasure

I am passionate about books and reading

I read books to learn about/connect with my culture/heritage

I often recommend books to friends/family/colleagues

I read to keep up with arts and culture

Required

Please specify which of the following statements you agree with? CAN MULTI SCORE
*

I am really proud of my ethnic heritage

My South Asian culture is very important to me

I really enjoy listening to desi music, watching desi films and following desi fashion

I love reading/ hearing stories that are based on my culture

In tend to follow influencers and bloggers from my ethnic community

I feel much more part of British culture than my own

I am not really that interested in desi music, fashion

Required

We are conducting all interviews on Zoom and because we will be sharing some materials with you on screen. Please can you confirm
*

I have access to Zoom

I do not have access to Zoom

We will be video and audio recording of the session so that we have a record of the session. Our client may wish to sit in and observe the group discussions. Please be assured the recordings will not be used for any other purposes or made public without your explicit consent. Please confirm that you are happy to attend the session on this basis.

Yes

Please can you tell us clearly which session are you interested in *

o Group 1: women aged 20 – 35, half from the Bangladeshi half from Pakistani communities s

o Group 2: women aged 20 – 35 from the Indian community

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