EDA NM Rainforest University Center - How A Strong Brand Builds Value
Complete this assessment to receive credit for viewing the May 4, 2022 New Mexico Rainforest EDA University Center Seminar, "How a Strong Brand Builds Value" by Seth Gardenswartz, Brooks Thostenson and Madeline Kelty. This quiz is based on both the seminar and the handouts. The recorded seminar and handouts are available at NMRainforest.com
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1. Why do you need a business name? How does it relate to “merchant marks”? *
2. What is a brand? Why is it important for a business? *
3. True or false? A brand can be anything, including a sound, shape or color. *
4. True or false? Trademarks and brands must be distinctive and not likely to be confused. *
5. Why is it important to protect your brand and be consistent with your brand across all platforms? *
6. True or false? Even if you are not using a specific platform for your brand, it is important to reserve handles and domains across all potential platforms (even TikTok) in case you ever want to use it for future marketing/profit. This is part of “protecting your brand.” *
7. What does it mean to own property? What right does property ownership give you? *
8. True or false? Owning a trademark, means you own the name or work that you have trademarked. *
9. True or False? It’s good to do a lot of research upfront in order to choose a name/trademark/brand that is unique and will be a strong asset for years to come. *
10. Where can you go to register your trademark? List a few ways or steps that you can take to begin to protect your brand. *
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