Rivian, Inc. Brand Perception Survey
This survey is being conducted by Professional MBA students at Saint Mary's College of California. Please reach out to dak6@stmarys-ca.edu for any questions regarding your response or how this data is being used. Thank you! 

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Do you currently own or have pre-ordered a Rivian vehicle? 

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Has your vehicle been delivered or is it still on pre-order? 

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Which vehicle model did you order?

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What is your age? *
What is your gender? *
What is the highest level of education that you have attained?  *

Job Title and Industry

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State/Region of Residence (and country, if non-US):
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What vehicle do you currently drive or drove before purchasing your Rivian? (Make/Model)

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List any hobbies/interests outside of your profession that you have:

How satisfied are you with your Rivian purchase?

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Extremely Unsatisfied
Very Satisfied

How likely are you to purchase another Rivian in the future? 

Extremely Unlikely
Very Likely
Clear selection

How likely are you to recommend purchasing a Rivian to a friend?

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Extremely Unlikely
Very Likely

What was the primary reason you decided to purchase your vehicle? 

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Select all that apply: Other reasons you decided to purchase your vehicle? 

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Required

Check all that apply: What other electric vehicle brands have you used/are interested in?


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Required

How did you hear about Rivian? 

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What were your first impressions when you first heard about Rivian's R1S and R1T?

At what time did you place your order for your Rivian? (Please specify a month and year; if you have ordered more than one vehicle, please specify both dates)
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On March 1st of 2022, Rivian decided to raiseraise the prices of all truck and SUV pre-order holders and new pre-order holders, by up to $14,500. You can view an article here. When this announcement happened how did it make you feel about your trust in the brand?
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Did you cancel your order initially after this incident?

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After receiving pushback from the user community, Rivian's CEO retroactively reverted the price. How did this response make you feel?
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If you cancelled your order, did you reinstate after the issue was resolved? *

Based upon Rivian’s response, how was your trust in the brand affected?

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Very negatively affected
Very positively affected
In October of 2022, Rivian faced a recall for all delivered vehicles with an issue with the torque on the fastener that connect the front upper control arm with the steering knuckle. When this announcement happened how did it make you feel about your trust in the brand?
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If you have a pre-order, did you decide to keep your order after this announcement?

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If you have a vehicle that was affected by the recall how would you rate Rivian’s response? (1-10)
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Bad Response
Good Response

Based upon Rivian’s response to this recall, how was your trust in the brand affected?

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Lost Trust
Gained Trust
Thank you! 
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