Sun: A CEO's Last Stand
A test on identifying the behavioural anomalies contained within the article.

Try to identify each of the following examples.
Sign in to Google to save your progress. Learn more
Scott McNealy, appearing on Fox Business Network in 2017
Firstly, did you find the reading interesting? *
Not really
Yes!
Were you already familiar with the terms used in this lecture? *
McNealy made several "brash bets", such as investing heavily in Solaris back in 1995. If the success of such decisions emboldened his behaviour, what might this be an example of?
1 point
Clear selection
By 2000 Sun Microsystems were growing at 50% per quarter. Some people believe this might have served as a benchmark that they felt obliged to maintain. What is this an example of? *
1 point
In September 2000, Sun Microsystems paid $2bn to buy Cobalt, even though it didn't fit with their define acquisition strategy*. What might have explained the decision to trust their gut and do the deal anyway? *
1 point
It soon became clear that the deal to by Cobalt was overpriced. What might have been preventing them from considering selling it? *
1 point
In early 2001 McNealy said that "The growth opportunities are stunning". If he was conflating the high tech industry for the economy as a whole, what would this be an example of? *
1 point
McNealy seemed to think that Sun Microsystems were driving the economy, as opposed to the economy driving Sun's results. What is this an example of? *
1 point
Despite McNealy's optimism, in March 2001 Cisco sacked 18% of its workforce. What might explain why he downplayed such facts? *
1 point
Up until the settlement with Microsoft in 2002, the feud had been "long-running, and distracting". What might explain Sun's focus on the feud instead of consumer demand for low end servers? *
1 point
What might have contributed to the fact that McNealy "badly underestimated the severity of the downturn" *
1 point
According to McNealy, "I have 20 years' experience. I'm 49 years old. I'm in good shape. Healthy. Lot of energy. Lot of wisdom. Relationships around the world." What might you be worried about when hearing this? *
1 point
Can you identify any other good examples of behavioural anomalies from the reading?
Submit
Clear form
Never submit passwords through Google Forms.
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service - Privacy Policy
Google Forms