Local Rapid Recovery Plans - Help Us, Help You!
The East Longmeadow Planning & Community Development Department is in the process of applying for the Local Rapid Recovery Plans program in response to COVID-19 FY 2021. The Goal of the Local Rapid Recovery Planning (LRRP) program is to give every Municipality in Massachusetts the opportunity to develop “Local Rapid Recovery Plans” tailored to the unique economic challenges and immediate COVID-19 impacts that have affected downtowns, town centers and commercial areas throughout Massachusetts.
To best serve the needs of the East Longmeadow-- we need the community's input!

What are Local Rapid Recovery Plans?

Local Rapid Recovery Plans will focus on understanding and diagnosing the challenges to the Study Area(s) that have emerged as a result of the COVID-19 Pandemic. The goal will be to identify concrete policies and investments in the form of fully formed “projects” that will position participating communities for successful funding applications and leverage additional dollars from public, private, and philanthropic sources towards projects identified in the Local Rapid Recovery Plan. The goal will be to align projects with existing and available public resources to the extent possible.

Local Rapid Recovery Plans will be highly action oriented and seek to help communities develop immediate strategies for short- term recovery. The plans will also tackle medium- and long-term recovery strategies but those will not be the focus planning effort.
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1. Choose all that apply: *
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2. What is your top priority SHORT TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
3. What is your second priority SHORT TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
4. What is your third priority SHORT TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
5. What is your top priority MEDIUM or LONG TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
6. What is your second priority MEDIUM or LONG TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
7. What is your third priority MEDIUM or LONG TERM challenge created in your business because of COVID-19 that the Local Recovery Planning process may be able to address? *
8. Please rank the following examples of Short, Medium-and Long-Term Projects based on which may create the greatest positive impact on your business:  Public Realm Investments  Examples: Closed streets;  dining streets; Wayfinding; Mobility enhancements within the study area (bike or pedestrian infrastructure, etc.);Placemaking investments in social distancing infrastructure and amenities; Targeted placemaking investments to streets, sidewalks and public spaces; Enhanced broadband or WIFI networks; Facilities for Outdoor activities *
9. Private Realm Investments (for businesses or on private property)Examples: Program to attract pop up retailers in vacant storefronts; Technical assistance programs to help businesses set up on-line storefronts; Window clean up or vacancy camouflage strategies; Façade and/or storefront signage improvements; Outdoor merchandise displays for retailers *
10. Marketing & Promotion Activities                    Examples:    On-line marketplace for Study Area merchants; Social media promotion/marketing of retailers with Study Area; District Branding; Projection lighting or logo projections on downtown buildings; Shared advertising; Shopping directories; Marketing Campaigns (Shop Local, Stay-cation, Day Trip, etc.); Enhanced Community events                                                                         *
11. Administrative Policy Recommendations                           Examples: Permanent changes to regulations or policies pertaining to outdoor merchandising, outdoor dining, or other regulatory reform; Changes to existing use restrictions or retail category restrictions; District Management Entity formation (i.e. Business Improvement District) *
12. Please choose the major corridor/area closest to your business location and note your business address in the "Other" field: *
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