Green Stamp or Greenwash? Asia’s Travel Professionals Weigh In on Sustainability Certifications

Hi there, do you work in the hospitality and travel industry? If so, we want to hear your opinion. 

As part of Asia Sustainable Travel's ongoing commitment to better support the hotel and travel industry, we are conducting a comprehensive survey to understand how hospitality and travel professionals perceive and evaluate sustainability certifications, such as B Corp, Positive Luxury, and those accredited by Global Sustainable Tourism Council (GSTC). 

Our aim with this survey is to gather your point of view on the challenges, benefits, and also your concerns that these certifications present within the unique context of the Asian market.

Your input will also help us identify opportunities for improvement and innovation. The objective is to send your feedback to sustainability certification programs so they can consider making adjustments to truly reflect and support your business needs.

To thank you for your time and valuable feedback, you will receive a free digital report summarizing the key findings and real-life case studies. This report is aimed at giving you important insights that can help inform your sustainability strategies.

Now, tell us what you think.

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Your full name (e.g., Mei Wang) *
Your email address? Please insert "N/A" if you do not wish to share your email addresses. *

1. What is the type of organization you represent?

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2. In which region is your organization primarily based? If you operate in multiple countries, check all that apply.

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3. Which department do you belong to at your organization?

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4. On a scale of 1 to 10, how important is sustainability to your organization’s overall strategy?

0 = not important at all

10 = totally important

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5. Does your organization currently hold a valid sustainability certification?

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6. If you answered 'yes' in the previous question, do you plan on renewing your certification? Please answer 'yes', 'no', or 'exploring other options.' 

If you answered 'no' in the previous question, please choose 'not applicable.'
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7. Have you heard of the following organizations? Check all that apply.
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8. Which of these certifications, if any, has your organization achieved, or is considering pursuing?

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9. What motivates your organization to pursue a sustainability certification? Check all that apply.

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10. What are the top reasons you have not obtained a sustainability certification? Check all that apply.

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11. How confident are you that sustainability certifications are recognized and valued by your target audience, potentially leading to increased bookings?

0 = not confident at all

10 = totally confident

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12. How well do you think current sustainability certifications address the specific sustainability challenges and opportunities in your region or country?

0 = not at all

10 = totally spot-on

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13. Which sustainability certifications do you believe offer the rigor and credibility that you need? Check all that apply. 

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14. Which of the following factors would most influence your decision to pursue or renew a sustainability certification? Check all that apply.

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15. On a scale of 1 to 10, how valuable do you believe a sustainability certification is for your business?

0 = not valuable at all

10 = totally valuable

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16. Do you have any additional comments or insights regarding sustainability certifications in the hotel and travel industry?

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