#LongevityEconomy Senior Housing Futures Survey

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Please read through the four scenarios below and indicate the likelihood of each in a post-pandemic #longevityeconomy. There are eight questions. Approximate time to complete is two minutes. Your participation is anonymous. Results will be reported in aggregate.

Scenario 1 Back To Projections As the name suggests, the pandemic ends, residents and staff are universally vaccinated, and the memory of 2020 recedes. Resident demand rises to 2019 levels and growth continues based upon pre-pandemic projections.

Highly Unlikely

Highly Likely

Clear selection

Scenario 2. Decision Delayed Adult children use technology to extend their capabilities and feel more confident to delay the conversation with their parent about moving from the family home. Older adults believe that technology and related on-demand services increases their capacity to stay in their homes longer. As a result, future assisted living residents are likely to have higher levels of acuity and require more costly care. Tomorrow’s resident will be older than today’s new resident and are likely to have shorter stays.

Highly Unlikely

Highly Likely

Clear selection

Scenario 3. From Property Line To Pipeline Senior housing innovators do not see technology as a threat. Instead, they see technology in the home as a pipeline. Senior housing companies go beyond their property lines to develop new tech-enabled services and enter the homes of older adults providing a wide array of branded services. These might include home safety inspections, technology installation, integration, and instruction, remote monitoring, medication management, rehabilitation, and much more. The pandemic becomes a transformational pivot point for industry leaders to not simply improve what they do today, but to form a new services category that effectively becomes virtual assisted living. These services support both the older adult and their families; builds brand trust, and ultimately a pipeline to higher levels of residential care and experience.

Highly Unlikely

Highly Likely

Clear selection

Scenario 4. Desire & Delight Senior living innovators create a community-based product and service experience that elicits so much older consumer desire and delight at the prospect of living there that aging-in-place is simply less attractive. While possible, this will require significant capital, immense investment in service innovation, and in the short-term, is likely to be available only to the most affluent.

Highly Unlikely

Highly Likely

Clear selection

I work in the senior housing industry

Yes

I invest in the senior housing industry

Yes

Clear selection

I have a family member living in senior housing.

Yes

Clear selection

I am considering senior housing options for a loved one.

Yes

Clear selection

Please provide any comments or insights you wish to share.

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