Do you know any practice that highlights a good integration of tourism and conservation policies and/or improves governance and coordination between these two sectors? Are you working for a policy maker and/or in initiatives that support policy integration? Do you want to provide visibility to a practice of your organisation or taking place in your region? We want to hear about it!
DestiMED Plus project is creating a database to collect and disseminate best practices on the integration of tourism and conservation policies, improving the enabling conditions and reducing barriers for ecotourism development in Mediterranean protected areas. This activity responds to the needs identified at the end of DestiMED project (see Policy Brief). The practices should have the potential to inspire regional actors, mainly regional tourism and conservation policy-making or management bodies, destination management and marketing organizations, etc. The practices need to be able to demonstrated actual rather than expècted results and impact.
What type of practices do we want to identify? (see Annex)
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Thematically, the scope should be related or relevant to joint tourism and conservation policies being successfully implemented, which involve protected areas and/or ecotourism. Attention! The focus is on policy initiatives where the two sectors worked together. See examples below or in the Annex.
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Priority for practices with regional (e.g. NUTS 1-2) scope rather than local (single PA/Destination).
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The priority are practices happening in the Mediterranean basin or Europe (i.e. EuroMediterranean), but relevant practices from elsewhere will be also considered.
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It can include both good practices already described in literature (articles, reports, case studies...) or in databases/repositories/handbooks, but also ones that have not been described anywhere.
The following instruments for tourism policies or type of policy intervention can provide some inspiration into the practices the project is seeking to identify (practices can fit into more than one):
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Governance and institutional arrangements, that coordinate different tourism/conservation stakeholders
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Plans, strategies and programmes, such as ecotourism development plan at regional/national scale
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Legislation and regulatory instruments, including the regulatory framework for ecotourism
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Financial instruments, incentives, such as relevant visitation/concession fee schemes
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Communication and Promotion, such as marketing approaches that integrate conservation considerations 1
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Knowledge and Training initiatives, such observatories or training programmes at regional level
How does it work?
If you know a practice, please fill out this google form. Remember this can include practices that are already well described in literature, existing databases/handbooks, etc. but also ones for which there is not much information and need to be better described. For the latter, we would follow up to collect further information.
DEADLINE: As soon as possible – the call for practices will close on 5th of May 2022.
CONTACT: For any question email
projects@anysolution.eu with CC
ecosystem.med@iucn.org For further information on the DestiMED PLUS project, visit
destimed-plus.interreg-med.eu. or follow us on social media via MEET Network
www.meetnetwork.org.
1. Regarding the interventions focused on "Communication and Promotion instruments", which will also inform Guidelines for Tourism Boards on Ecotourism. Please do involve relevant examples of the practices focused on (1) understanding the marketplace and customer needs and wants, (2) design of a customer-driven marketing strategy (involves practices related to market segmentation and conception), (3) preparing an integrated marketing plan (refers to all four P's: product, price, place and promotion), (4) building of customer relationships (values and satisfaction), and (5) capturing value from customers (loyalty, retention, engagement).