This survey is part of my research for my Masters of Digital Marketing at MTU. This survey is totally anonymous. By starting this survey you are giving consent for the findings to be used. If you do not want the findings to be used you can exit the survey now.
In this study, Gen Z is defined as anyone who is currently 18 - 25 years old. If you're not in this age range there is no need to fill out the survey. The survey also focuses on influencers in the health/fitness/wellness niche across all social media platforms. The survey will examine how respondents rate a chosen influencer across multiple credibility factors. It will then look at your buying intentions in relation to products/services they promote.
