Larry Rand '64 will share his journey as an entrepreneur, including failing to scale his venture and a deeper dive into why a world-class business with an esoteric brand that invented investor relations, crisis communications and, merger and acquisition communications failed to scale to a larger audience. 

Larry received his MA and Ph.D. from New York University. He is Chairman Emeritus and Senior Counselor of Kekst and Company, a New York-based corporate communications and public affairs consulting firm that he co-founded in 1971 and has taught courses in corporate governance and crisis communications at Brown, NYU Stern School of Business and Brooklyn College. He is a founder and former Chairman of the Board of the ALS Association, as well as a former mayor of Rye Brook, New York (Westchester County).

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