1. What specifically do they claim? "Three grams of soluble fiber from whole grain oat foods like Cheerios cereal in a diet low in saturated fat and cholesterol may reduce the risk of heart disease." In addition to eating Cheerios, you still need a healthy diet as part of their claim.

2. Is it backed by research? If so, who is the study funded by? Is it published in a peer review journal? What were the demographics? What were the findings? The benefit of fiber is a well-established finding that has proven in numerous studies for all types of demographics. The reasons fiber helps are because small amounts of fats and cholesterol bind to the fiber, which then passes through the digestive tract without being absorbed into the body.

3. What are they not saying? Compare all the pros and cons to traditional methods.

This box has 1 gram of fiber per serving. This means you need 3 servings to get 3 grams of fiber (daily recommendation is over 20 grams). It also has a lot of sugar and processed ingredients.

4. Are there alternatives to reach the same results? There are numerous ways to get healthy fiber in your diet: fruits, vegetables, grains, nuts/legumes/seeds. You can also take fiber supplements directly.