APG Future of AI Survey
Thank you for doing this! We want to get a handle on what people think and feel about AI and planning/strategy. It's quick and easy to fill in. We'll publish all the results and use them to help shape the future for AI in our industry in a positive way. We are setting up a working group of planners and strategists, chaired by Tom Roach and open to anyone who is interested. Ask sarahnewman@apg.org.uk for more info.
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We’re going to ask you a few quick questions about you and your work so we can understand peoples’ answers. But all the data is anonymous, so don’t worry.
How old are you?
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How do you identify?
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What kind of company do you work for?
How long have you been in the industry?
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What is your job title?
Question 1: Are you using AI in your job now?
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Question 2: If no, why not? Skip to Question 10

Question 3: If yes, which tools are you using?
Question 4: What are you using them for? Tick as many as apply
Question 5: Which of these tasks do you think AI is best suited to? Please choose 3 and rank their importance.
Writing
Creating images
Generating video content
Summarising research
Doing research
Creative brief starters
Insight mining
Creating ads
Social media posts etc...
Saving time
Making work less boring
Being more 'creative'
Writing meeting minutes and actions etc...
1
2
3
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Question 6: How often do you use AI?
every day
every few days
weekly
every few weeks
less often
How often do you use AI?
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Question 7: What, if any barriers, have you encountered? Tick as may as apply

Question 8: Which if any skills do you think AI is replacing or will replace over time?
Question 9: How enjoyable do you find using AI tools?
Not at all
Very
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Question 10: Thinking about using AI at work. How does it make you feel? Tick as many as apply to you
Question 11: Tell us how much you think people will be using AI in their strategy and planning jobs in a year’s time?
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Question 12:

Please tell us which aspects of strategy and planning jobs you think will be most affected by AI in a year's time

How does the prospect of AI’s influence on our future make you feel? Tick one
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