Website Planning

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Website Planning

Congratulations on starting the website design process!
This form needs to be completed prior to work commencing on your site. It will build a picture of the needs of your website, and the style you will require, as well as give you opportunity to plan your SEO.

Email *

YOUR NAME *

WHAT IS THE NAME OF YOUR BUSINESS? *

WHAT IS YOUR EXISTING DOMAIN IF YOU HAVE ONE?

WHAT IS YOUR TAGLINE OR MAIN STATEMENT? *

WHAT IS YOUR MISSION STATEMENT? What is your business purpose, and how do you serve your clients?

WHAT IS YOUR VISION STATEMENT? Where do you see the future of your business?

WRITE 3 - 5 ADJECTIVES TO DESCRIBE HOW YOU WANT YOUR BUSINESS TO BE PERCEIVED. e.g. fun, friendly / sophisticated, classy
*

WRITE 3 - 5 ADJECTIVES WHICH YOU WOULD NOT WANT TO BE PERCEIVED AS.
*

DESCRIBE THE IDEAL CLIENT YOU MOST WANT TO ATTRACT TO YOUR BUSINESS Gender, age, interests
*

WHAT PROBLEM DO THEY HAVE THAT YOU CAN SOLVE?
*

DESCRIBE HOW YOU WANT THIS CLIENT TO FEEL WHEN THEY SEE YOUR BRAND FOR THE FIRST TIME

RESEARCH

Search through various websites for lots of businesses. Settle on 3 websites that for some reason resonate with you. Think how their branding makes you feel e.g. calm, excited, intrigued. Now work out why you feel like that based on visual language. e.g. colours, layout. What are the main positive visual elements that appeal to you?

Website 1 domain *

Website 1 analysis *

Website 2 domain *

Website 2 analysis *

Website 3 domain *

Website 3 analysis *

DESCRIBE THE COLOUR PALETTE THAT YOU WOULD LIKE USED ON THE WEBSITE *

WHAT IMAGERY WILL BE IMPORTANT TO USE WITHIN THE WEBSITE. e.g. Purely pattern - dots and spirals / sunsets / sea and beach / professionals and offices *

NAME THE MAIN PAGES YOU WANT YOUR WEBSITE TO HAVE. e.g. Home / About / Services / Testimonials / Contact / Services - Leads to Service 1 / Service 2 / Service 3 *

CHOOSE YOUR SITE WIDE SEO

You get to choose a keyphrase that is your site wide SEO term for the website. e.g. Life coach for women / dog exercise field Worcester. This is the phrase that people will type into a search engine, and that your website will try to compete for.
You can also choose a site wide description - A short paragraph that incorporates keywords and describes what you do. This is 120 to 156 characters long.
The videos below show
1. A free tool and
2. An advance paid tool (£10)
that will help you understand what keyword could work for you, how competitive your keyword is and how often people search for it.

USING ANSWER THE PUBLIC TO CHOOSE POSSIBLE KEYPHRASES