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Growth Plan Questionnaire:
Help us better understand your marketing goals, challenges and processes. This will allow us to create a customized Growth Plan designed to align your efforts with measurable business outcomes. It only takes 5–10 minutes to complete.
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Your email
Section 1: Introduction
What’s your name?
Your answer
What’s your email address?
Your answer
What’s your job title?
Your answer
What type of company do you work for?
Choose
B2B Tech
SaaS
Other
Section 2: Goals and Objectives
Which of the following are your key business goals?
Not a Priority
Low Priority
High Priority
Critical Priority
Pipeline growth
Lead conversions
Brand awareness
Revenue growth
Customer retention
Not a Priority
Low Priority
High Priority
Critical Priority
Pipeline growth
Lead conversions
Brand awareness
Revenue growth
Customer retention
Clear selection
What specific results do you hope your marketing will achieve?
Your answer
Section 3: Current Content Strategy
What types of content do you currently create, and how often?
Your answer
How well is your content aligned to the buyer’s journey?
Not Aligned
Somewhat Aligned
Fully Aligned
Awareness Stage (e.g., blog posts, infographics)
Consideration Stage (e.g., whitepapers, webinars)
Decision Stage (e.g., case studies, product demos)
Not Aligned
Somewhat Aligned
Fully Aligned
Awareness Stage (e.g., blog posts, infographics)
Consideration Stage (e.g., whitepapers, webinars)
Decision Stage (e.g., case studies, product demos)
What content has performed best for you, and why?
Your answer
Section 4: Lead Nurturing and Conversion
Do you have a defined lead nurturing process?
Choose
Yes
No
Not Sure
How do you currently segment your leads?
Don’t Segment
Basic Segmentation
Advanced Segmentation
Behavior
Engagement Level
Demographics
Fit
Intent
Don’t Segment
Basic Segmentation
Advanced Segmentation
Behavior
Engagement Level
Demographics
Fit
Intent
Clear selection
Section 5: Channels and Audience Engagement
Which channels are most effective for your audience?
LinkedIn
Email
Paid Ads
Organic Social
Webinars
Organic Search
Other:
Clear selection
Where does your audience spend the most time online, and how do they engage with content?
Your answer
Section 6: Resources and Budget
Do you have an in-house content team?
Yes
No
Clear selection
Which of these roles do you have in-house?
Writers
Designers
Video Producers
Strategists
What is your estimated annual marketing budget?
Your answer
Section 7: Final Questions
What do you feel is your biggest marketing challenge right now?
Your answer
Is there anything else you’d like us to know about your marketing efforts?
Your answer
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