Parents impact their children’s lives like no other people can… in sports as in every other aspect. Parents, even those millions who coach their own kids, do best by their children when focusing on sports as a developmental opportunity, rather than a do-or-die, win-at-all-cost proposition. Along the lines of a positive coach being a Double-Goal Coach®, who pursues winning and the even more important goal of teaching life lessons through sports, a positive parent is a Second-Goal Parent®, who focuses on that Second Goal, the life lessons. Unconditional love for their children regardless of athletic performance and a relentless commitment to helping them process the ups and downs of youth sports marks the positive sports parent. ~ Positive Coaching Alliance