The Mountain View Chamber of Commerce is excited to invite your business to participate in our annual Taste of Mountain View Food & Wine/Beer Walk Event on Castro Street on Wednesday June 12, 2024 from 4-8pm. Downtown Mountain View is a renowned magnet for foodies and wine/beer aficionados alike, with cuisines from around the world. This special event will bring hundreds of visitors together to sample wonderfully diverse bites paired with delectable wines/beers over the 8 blocks in Downtown - and get foot traffic into restaurants as well as storefronts. 

Sign up today for the maximum FREE promotion and marketing impressions! Participation Deadline Monday May 6, 2024

For participating local merchants, because each stop takes an attendee inside, this is a fantastic opportunity to showcase your business or restaurant, gain exposure and cultivate patrons. You are also free to sign up new members to your mailing lists, offer coupons, or provide giveaways, discounts, information or incentives. Attendees purchase tickets in advance online or on the day of the event at Civic Center Plaza. Ticket cost is $50 pre‐sale/$70 on‐site for food & drink combo tickets and $30 pre‐sale/$40 on‐site for food-only tickets. IDs will be checked on‐site and wristbands assigned. Tasting glasses and plates will be provided at the check‐in table. The event is hosted by the Mountain View Chamber of Commerce and the Downtown Business Association.

HOW DOES THE EVENT WORK?  All merchants/restaurants who sign up will be placed on the event map. Attendees will check-in at Civic Center Plaza. They will be given a program with a map of all participating businesses, a tasting glass, a swag bag, and a wristband showing that they have been ID’d.  Attendees stroll the street while visiting the merchants/restaurants on the map and sample food, wine, or beer inside the businesses. For all locations, we can provide all the wine, beer, and a representative or volunteer to pour the tastes inside your business. No alcohol can be consumed on the street. Alcohol pours associated with the event are included in the ticket price, and will be tastes, not full glasses.

IF YOU ARE A RESTAURANT/BAR – (If you have a type 20 or 21 ABC permit, you cannot participate). We ask that you invite your own wine or beer rep to pour in your location and bring their product. We will include your wine or beer rep’s logos on the website and program if desired.  We will provide you with the following:  special event ABC (alcohol) permit which costs us $50/location, inclusion on the event program/map, advertising pre-events, signage for the day of, balloons outside your location, swill buckets if needed, staff to drop off and pick up equipment and 2 complimentary tasting glasses and tasting tickets (valued at $100).  Before the event, we need you to fill out an ABC type 231/257 surrender permit just for the area/table in your location where the event wine or beer will be served. This document will allow you to have 2 ABC permits at once in your location, your normal operating license, and the temporary license for the 4 hours of the event. Our team will help you with this process and we will file the temporary permit for you. For all participating restaurants, we are asking that you prepare at least 650 tastes/bites for the duration of the event. We will be providing you with a stipend after the event to help offset your hard costs of participation.

IF YOU ARE A RETAIL/SERVICE BUSINESSES - We supply you with the following: wine or beer for the evening to pour, the special event ABC (alcohol) permit which costs us $50/location, inclusion on the event program/map, advertising pre-event, signage for a day of, balloons, swill bucket, staff to drop off and pick up equipment, 2 complimentary tasting glasses and tasting tickets (valued at $100).  If you have a winery or brewery that you would like to have poured in your store, you can contact them directly, they will need to fill out this document and let us know which location they want to pour in. We will follow up with them and include their logo on the website and in the program and get them all the information they need to participate in the event. If you wish to bring in a caterer to prepare tastes, we will be provide you with a stipend after the event to help offset your hard costs of participation.

HOW ELSE CAN MY BUSINESS BENEFIT? Get more exposure by seeing the Sponsor page on the website, get your business name/logo placed on the event postcards, ads, website, program, get your business name/logo printed on over 600 tasting glasses (first come first serve and we also provide you with additional complimentary tickets). We will have banners placed at the Ticket table location with logos as well. Once we receive your application, we will email you a status letter within a few days.  

We will then email you a participant packet with relevant set-up information prior to the event.

if you have any questions please reach out to Marisol via marisol@chambermv.org