DIGITAL MARKETING EXPLODE YOUR BUSINESS GROWTH - DECEMBER INTAKE | 2021

All over the world, internet marketing is quickly replacing traditional marketing as the primary go-to for a new generation of businesses.  The power of digital marketing has already vastly outshined that of conventional marketing strategies – a trend that is only set to continue indefinitely.  As the world becomes increasingly digitized, the influence of traditional marketing platforms like television, print and radio is diminishing rapidly.  At the same time, those with advanced digital marketing skills are becoming an increasingly priceless asset in the eyes of business leaders and recruiters, spanning the vast majority of contemporary sectors.

COURSE OBJECTIVES
 
This workshop aims to:  
• How to utilize the marketing process from brainstorming to sale close
• Understand the basics of Search Engine Optimization to maximize website traffic
• Grab the attention of the customer through email marketing
• The basics of online advertising
• How to create an internet marketing plan


You will learn:

Module 1: Course Overview
 
Module 2: Introduction to Digital Marketing
• Core principles
• Purpose
 
Module 3: Content Marketing
• Develop knowledge & skills needed to plan & execute a content marketing
• Making our way through the Marketing strategy
 
Module 4: Social Media Marketing
• Introduction of key digital marketing platforms
• Demonstrate how to set up a social media experience for business
• Making it real

Module 5: Search Engine Optimization (SEO)
• What is SEO?
• Understanding Search
• The Search Engines
• How to boost conversions
• Stand out against competitors
• Monitoring Search Engine Ranking

Module 6: Paid Search (PPC) Using Google Ads
• Fundamentals of paid search & its benefits
• Demonstrate how to implement & manage Pay-per click (PPC)
• How to optimize paid search campaigns

Module 7: Display & Video advertising
• Fundamentals of display & video advertising
• Demonstrate how to set up & manage a YouTube channel
• How to set up and manage campaigns
Module 8: Email Marketing
• Fundamentals of email marketing
• Concepts of segmentation, timing, and engagement
• Effective marketing strategy

Module 9: Analytics with Google Analytics
• Fundamentals of web analytics and associated legal responsibilities
• Best practices on data collection, consent, and privacy on digital marketing

Module 10: Digital Marketing Strategy
• Core components of an effective digital marketing strategy
• How to develop a successful budget plan
• Measure ROI for digital activities