2024 Love Promise Application

Austin Subaru is now accepting applications from Austin and Central Texas nonprofits for our 2024 Subaru Love Promise program.

The Subaru Love Promise is simply that, a promise. It is our promise to do what is right in our community by partnering with nonprofit organizations to support their efforts to make our city and the world a better place. We do this within the seven core values of Subaru or our “Pillars of the Love Promise”. These Pillars of Love include the following:

  1. Subaru Loves the Earth

  2. Subaru Loves Pets

  3. Subaru Loves to Care

  4. Subaru Loves to Help

  5. Subaru Loves Learning

  6. Subaru Loves Veterans

  7. Subaru Loves Kids

For over 20 years Austin Subaru and CAG have prioritized philanthropic endeavors, to improve our community. The alignment of values of the CAG owners and Subaru have created opportunities to help the Austin community throughout the years. 

The Hardeman Family, Austin Subaru’s owners, are passionate about working with our partners to make this world a better place. As native Austinites, they are deeply committed to this community and over the past 5 years Austin Subaru has donated over 2 million dollars to charities in the Central Texas area. 

Austin Subaru will select partner organizations for each pillar of the Love Promise to work with throughout the entire 2024 calendar year. This is a partnership application, not a grant funding application. Austin Subaru is seeking partners who will invest their time and resources for a mutually beneficial relationship. We provide our marketing expertise and financial resources to help support your organization's mission and programs. Some of the benefits of partnering with Austin Subaru will include:

  • Austin Subaru’s support of the nonprofits annual efforts (galas, walks, etc.) 

  • Community activation opportunities at the various Austin Subaru events.

All application organizations must specify which core area of the Subaru Love Promise for which they are applying. The organization must be well established, Austin based 501(c)(3) organization.  Application submissions will be closed on September 1st for the 2024 calendar year. Partners will be selected and notified by December 22, 2023. 

If you have any questions please contact Suzette Burrow suzette.burrow@cagaustin.com or Lisa Litchfield Lisa.litchfield@cagaustin.com for additional information on the Subaru Love Promise.


Are you a current customer of ours?  *
Organization Name *
Address  *
Primary Contact Name  *
Primary Contact Title *
Primary Contact Email  *
Primary Contact Phone Number  *
Charitable Mission  *
Love Promise Area *
Required
Marketing Information 
Please answer with the most current numbers 
# of Facebook Followers *
# of Instagram Followers
 *
# of Twitter Followers
 *
# of TikTok Followers
 *
Email List Size  *
Other ways you communicate to and/or engage your community? 
Partnership Questions
Please provide thoughtful and thorough answers. 
In a paragraph, please share how your organization's charitable mission positively impacts the local community?   *
What differentiates the work you do from other nonprofit organizations?
 *
Please share several bulleted organizational goals and objectives to be accomplished in the next five years. *
Please explain how your organization would use Austin Subaru's support to further your mission within the local community. (Example: The Children's Center renovated an outdoor play area)  *
Please explain how your organization would use this opportunity to engage and activate your unique audience. Specifically, what you bring to the table that no other organization does. Historically, organizations who invest time/talent, and other resources into promoting Love Promise will yield a higher donation from the program. *
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