Sustainable Fashion Consumption
I am conducting research about sustainable fashion consumption behaviours. I'd love to hear from you about your shopping behaviour and your attitude towards fair fashion. This will help me make a contribution to the existing marketing strategies of fair fashion brands. The survey should only take 5-10 minutes, and your responses are completely anonymous.

If you have any questions regarding the survey, feel free to contact me: hannah.loesser@cbs-mail.de.

I really appreciate your input!
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What is sustainable fashion?
Sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. - Brismar, A. (2014) “What is Sustainable Fashion?” (https://www.greenstrategy.se/sustainable-fashion/what-is-sustainable-fashion/)
I perform concrete shopping activities to care for and preserve the environment (e.g., purchase organic certified clothing).
strongly disagree
strongly agree
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I perform concrete shopping activities to promote human rights and social justice in fashion industry (e.g., avoid child labour clothing).
strongly disagree
strongly agree
Clear selection
I buy clothing from local fashion companies to support the economy of my community.
strongly disagree
strongly agree
Clear selection
How motivated do you feel to make changes in your lifestyle in search of more responsible fashion consumption?
little motivation
strong motivation
Clear selection
How would you rate your responsible fashion consumption behaviour?
Poor
Strong
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