MM Assignment UNIT IV
Email *
Name of the student *
Name of the student *
Roll Number *
Section *
Promotion mix includes Sales Promotion, Personal Selling, Advertising and *
1 point
It is popularly known as free form of promotion *
1 point
Which among the following is a Pull Strategy? *
1 point
The strategy that encourages dealers and distributors to sell a product is known as *
1 point
The process of purchasing space in a media is *
1 point
Series of advertisement messages that share a single idea or theme is *
1 point
Point of Purchase Ads are also known as *
1 point
The combination of media used for advertising in a target market is *
1 point
Selection of most appropriate cost-effective medium in advertisement is *
1 point
Direct mail advertising sends messages through *
1 point
Which of the following is more of personal medium of advertisement? *
1 point
Independent organization of creative people for advertisement and promotional tools are called *
1 point
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? *
1 point
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? *
1 point
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? *
1 point
The first step in developing an advertising program should be to: *
1 point
__________ is used heavily when introducing a new product category *
1 point
Promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of *
1 point
According to consumer promotion techniques, the cash refunds are also classified as *
1 point
Individual who represent company by performing selling, servicing, information gathering and prospecting is classified as *
1 point
Which of the following is a form of Sales Promotion *
1 point
Which media can give 24 Hour exposure to Public Eye *
1 point
All of the following methods are used for evaluating advertising effectiveness EXCEPT *
1 point
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods *
1 point
Series of steps that must be followed by sales people is classified as *
1 point
Name of the student *
Roll Number *
Name of the Section *
Retailer is a person who sells the goods in a *
1 point
The factor leading to the growth of retailing is ----.
1 point
Clear selection
Retailing creates *
1 point
According to four Ps of marketing, inventory and logistics services are classified as *
1 point
Retailing is a marketing function which ----. *
1 point
The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to *
1 point
In order to better serve its customers, a retail store will need to have information on the: *
1 point
The benefits of marketing channels are……….. *
1 point
The changes in retail industry is due to *
1 point
Retail organisation structure differs according to *
1 point
A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as……………….. *
1 point
Avon, Amway, and Tupperware use which of the following forms of channel distribution? *
1 point
From the economic system’s point of view, the role of marketing intermediaries is to transform: *
1 point
When the manufacturer establishes two or more channels catering to the same market, then …………… occurs. *
1 point
Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. *
1 point
Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? *
1 point
With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. *
1 point
A channel alternative is described by *
1 point
_________ suits best when the producer intends to maintain control on the service level offered by the resellers. *
1 point
The best strategy used for snack foods, soft drinks, candies and gum is *
1 point
The channel alternative need to be assessed on basis of *
1 point
A manufacturer selling a physical product and service needs *
1 point
Intensive distribution is about placing the services or goods in as many as outlets as possible. *
1 point
 In a zero level channel manufacturer directly sells to the end user. *
1 point
A conventional marketing channel is formed of *
1 point
Roll Number *
Section *
Promotion mix includes Sales Promotion, Personal Selling, Advertising and *
1 point
It is popularly known as free form of promotion *
1 point
Which among the following is a Pull Strategy? *
1 point
The strategy that encourages dealers and distributors to sell a product is known as *
1 point
The process of purchasing space in a media is *
1 point
Series of advertisement messages that share a single idea or theme is *
1 point
Point of Purchase Ads are also known as *
1 point
The combination of media used for advertising in a target market is *
1 point
Selection of most appropriate cost-effective medium in advertisement is *
1 point
Direct mail advertising sends messages through *
1 point
Which of the following is more of personal medium of advertisement? *
1 point
Independent organization of creative people for advertisement and promotional tools are called *
1 point
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? *
1 point
If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools? *
1 point
Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? *
1 point
The first step in developing an advertising program should be to: *
1 point
__________ is used heavily when introducing a new product category *
1 point
Promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of *
1 point
According to consumer promotion techniques, the cash refunds are also classified as *
1 point
Individual who represent company by performing selling, servicing, information gathering and prospecting is classified as *
1 point
Which of the following is a form of Sales Promotion *
1 point
Which media can give 24 Hour exposure to Public Eye *
1 point
All of the following methods are used for evaluating advertising effectiveness EXCEPT *
1 point
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods *
1 point
Series of steps that must be followed by sales people is classified as *
1 point
Name of the student *
Roll Number *
Name of the Section *
Retailer is a person who sells the goods in a *
1 point
The factor leading to the growth of retailing is ----.
1 point
Clear selection
Retailing creates *
1 point
According to four Ps of marketing, inventory and logistics services are classified as *
1 point
Retailing is a marketing function which ----. *
1 point
The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to *
1 point
In order to better serve its customers, a retail store will need to have information on the: *
1 point
The benefits of marketing channels are……….. *
1 point
The changes in retail industry is due to *
1 point
Retail organisation structure differs according to *
1 point
A large marketing intermediary, but not as large as a sole selling agent in terms of size, resources and territory of operation is known as……………….. *
1 point
Avon, Amway, and Tupperware use which of the following forms of channel distribution? *
1 point
From the economic system’s point of view, the role of marketing intermediaries is to transform: *
1 point
When the manufacturer establishes two or more channels catering to the same market, then …………… occurs. *
1 point
Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. *
1 point
Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms? *
1 point
With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel. *
1 point
A channel alternative is described by *
1 point
_________ suits best when the producer intends to maintain control on the service level offered by the resellers. *
1 point
The best strategy used for snack foods, soft drinks, candies and gum is *
1 point
The channel alternative need to be assessed on basis of *
1 point
A manufacturer selling a physical product and service needs *
1 point
Intensive distribution is about placing the services or goods in as many as outlets as possible. *
1 point
 In a zero level channel manufacturer directly sells to the end user. *
1 point
A conventional marketing channel is formed of *
1 point
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