SWOT ANALYSIS

STRENGHTS - What do you do well? What unique resources can you draw on? What do others see as your strenghts? *

WEAKNESSES - What could you improve? Where do you have fewer resources than others? What are others likely to see as weaknesses?

OPPORTUNITIES - What opportunities are open to you? What trends could you take advantage off? How can you turn strengths into opportunities?

THREATS - What threats could harm you? What threats do your weaknesses expose? What is your competition doing? (i.e. Other Assistants within your organization)