Overnight Accommodation Preferences in Japan

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こんにちは

Hello!

Thank you for your interest in this survey! We would most like to hear from people who have lived in or visited Japan. If you have not lived in or visited Japan please exit the survey. We are a small group of Appalachian State University college students studying international advertising. Through this survey, we hope to learn about your travel and hotel preferences, as well as your thoughts on U.S. hotel brands such as Fairfield by Marriott, in Japan. Your participation is completely voluntary, and your answers will be kept confidential and anonymous. You are free to stop the survey at anytime without any consequence. By continuing the survey, you acknowledge that you are at least 18 years old, have read the above information, and provide your consent to participation.

ありがとう

Thank you!

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What is your age group? *

18 to 24

25 to 34

35 to 44

45 to 54

55 to 64

65 or over

What is your gender? *

Male

Female

Prefer not to say

Other:

What is your occupation? *

How familiar are you with Japan & Japanese culture? Please select the option that best describes you. *

I am originally from Japan and currently live in Japan.

I am originally from Japan but currently live in another country.

I have lived in Japan but am not originally from Japan.

I have never lived in Japan, but I have visited.

I have never lived in or visited Japan.

How familiar are you with the United States & American culture? Please select the option that best describes you. *

I am originally from the United States and currently live in the United States.

I am originally from the United States but currently live in another country.

I have lived in the United States but am not originally from the United States.

I have never lived in the United States, but I have visited.

I have never lived in or visited the United States.

Describe one or more cultural differences you have noticed between Japan and the United States. *

Thinking about your typical travel habits in Japan, how many overnight trips would you take in a typical year? (If you live in Japan, please do not include international trips.) *

Thinking about your typical travel habits in Japan, what is the most common reason for you to take an overnight trip? (If you live in Japan, please do not include international trips.) *

For example: do you travel often for work, to visit family, for a family vacation, to vacation by yourself, or for some other reason? Please describe in as much detail as possible the primary reason(s) that you travel and who you travel with.

Thinking about your typical travel habits in Japan, what overnight accommodation option do you prefer the most and why? *

For example: Do you prefer to stay in a ryokan, a shukubo, a capsule hotel, a Western-style hotel, or some other option? Please describe your choice in as much detail as possible, including what makes it better than other options.

Thinking about your typical travel habits in Japan, what specific prefectures do you like to travel to, how far are they from where you live, and why do you like to go there? *

When choosing an overnight accommodation, what are the three most important factors for you? *

For example: Price, quality, efficient use of space, spacious rooms, cleanliness, luxury, quietness, amenities, personalized service, attentive staff, comfortable beds, traditional futon beds, or anything else? Please describe in as much detail as possible what makes certain hotels more appealing to you than other hotels.

When choosing an overnight accommodation, how do you book the reservation? What are the most popular or well-known ways to make reservations? Why are they popular? *

Are you familiar with Fairfield by Marriott or any other Marriott International branded hotels such as The Ritz Carlton, Sheraton, Courtyard, The Westin, or Four Points Flex? What is your impression of them? Who do you think typically stays in them? *

For example do you think of Marriott hotels as any of the following: innovative, reliable, friendly, modern, practical, sustainable, natural, comfortable, adventurous, community-focused, casual, upscale, flexible? Do you think the people who typically stay in them are any of the following: business executives, leisure travelers, foreigners, families, health and wellness travelers, solo-travelers? Please feel free to use your own ideas outside of these examples.

Fairfield by Marriott Sapporo

Have you stayed in any Marriott branded hotel in Japan? If you have, how did that experience compare to staying in a locally owned overnight accommodation? If you haven't, why not? *

Please describe it in as much detail as possible.

In your opinion, is the level of service or style of hospitality different between Marriott brand hotels (or Western hotels in general if you have never stayed in a Marriott) and locally owned overnight accommodations? Please explain your answer in as much detail as possible. *

In your opinion, what could Western hotel brands like Fairfield by Marriott do differently to become more appealing to domestic travelers in Japan? *

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