SEO/SEM Keyword Exercise
This exercise will help guide SEO efforts to draw in potential customers to your company website. Identifying keywords is the first step.

NOTE: Taking these keywords and running them through a proper keyword research tool (SEMRush, Ahrefs, etc.) is a critical second (middle) step not included in this exercise; doing so will help you add other related keywords that you likely have missed and then focus on the ones that are the most relevant to your audiences.

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Please list 10+ unique keywords you believe your audiences are searching for and would enter into a search engine to find out what company they should PURCHASE your types of products/services? *
Please list 10+ unique keywords you believe your audiences are searching for and would enter into a search engine to find CONTENT articles related to your types of products/services? Think about a prospect's pain points where they might be searching for an article/information first (not yet ready to seek out a solution just yet). *
Who are your most relevant/top 5 competitor websites? Please provide urls. *
Let's think more broadly about competition. What 5+ other sites come to mind that publish articles related to your industry (trade pubs, media sites, indirect competitors, etc.)? Please provide urls. *
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