2024 BID Business Registration Form
Registration is OPEN for ALL 2024 Downtown Madison Promotions!

Here you'll find the full year's worth of events, promotions, and other opportunities in one spot! We had a few requests from businesses to have all events available on one form, so we're trying it out! Any feedback on one large form v. quarterly forms is greatly appreciated! 

If your business or organization is in the BID these opportunities are FREE for you.

If you are located outside of the BID and would like to be included in one of these programs please contact the appropriate staff member listed below for consideration. Qualifications vary. Fees may apply for non-BID members.  

Please note:
  • You may return to this form at any time and submit another response. Responses are time stamped and the most recent response will be used.
  • Please pay attention to the dates listed for opportunities. If we receive your information after the listed date, we may not be able to include it in events or promotional efforts.

Please read below and then complete the form to indicate your interest. You can complete one event, all events, or come back to this form at any time to add specials and participation details.

One of our team members will follow up to coordinate final details of participation.

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Email *
Registration Information
Business Name *
Business Address *
Contact Name *
Contact Email *
Contact Phone Number *
SPRING NEW RESIDENT WELCOME PACKETS
Welcome new residents! Consider submitting an item for the Downtown New Resident Welcome Packets.

The welcome packets are canvas pouches containing business cards with your special offer. The pouches are distributed to participating realtors for their clients who purchase homes and condos in the downtown area. This is a great way to have an impactful first impression on potential repeat customers. BID Operations Director Tim Jenquin will be in touch in March to confirm quantity and schedule pick-up.

For more information, contact Tim at tjenquin@visitdowntownmadison.com.
New Resident Welcome Packets - COMMIT BY 3/29/24, ITEMS READY BY 4/5/24
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UW Health Nurses Appreciation Week
UW Health partners with the Madison’s Central Business Improvement District to encourage discounts for all community RNs in May 2024

DATE

  • May 6-12, 2024

Madison's Central Business Improvement District is proud to partner with UW Health to encourage member businesses to consider offering discounts to nurses in our community during National Nurses Week, May 6-12 or throughout the month of May. Nurses Week poses a unique opportunity for local businesses to show their appreciation for all the highly valued nurses in our community who make a difference in the lives of patients, families and the community, every day. This opportunity would allow chamber member businesses to thank all nurses during this special time.

“UW Health nurses appreciate getting to experience a local business or enjoy a meal at a restaurant in their community. In the past, discounts have encouraged nurses to try new places. Nurses know they are receiving the support of the local community and know they can show their appreciation for this by using the discounts to order food or shop at a new store.” states Kelli Susee, ADN, RN, Chair-Elect of the UW Health Nursing Recognition Council.

If your business is able to offer a discount to nurses from May 6-12 or throughout the month of May, please send your information or questions to: Bethany Steindl, MSN, RN, CPN, UW Health Nurses Week Committee Member and Pediatric Perioperative Services Nurse Manger, at bsteindl@uwhealth.org or 608-890-6834 by Friday, April 12. UW Health and the participating chambers will share the final list of participating businesses on their respective websites to make all community nurses aware of these local discounts.

We hope you consider this opportunity to show your business’s support of community nurses while enjoying some added exposure for your business among thousands of nurses.

Nurses Appreciation Week Opportunities - DUE BY 4/5/24
Please describe the discount, special, or gift you'd like to promote to UW Health Nurses   - DUE BY 4/5/24
Madison Night Market
The Madison Night Market returns for 2024! Whether you're a retailer, eatery, or non-profit organization - the Madison Night Market is an event for YOU! The 2021, 2022,and 2023 markets brought record numbers of people to the street and we can't wait to do it again!

We are bringing this exciting event to State Street for FIVE dates:
  • May 
  • June 
  • August 
  • September 
  • October 
You can expect these to be the second Thursdays of the month, but dates are not yet public until we get permit approvals. 

If you are a business located in the BID, it is FREE to participate.
There are a number of ways you can join us as a BID business, don't miss out!

How do you participate?
  • It's EASY! Step outside your front door and take over the space in front of your business to maximize attention from the crowd!
  • Or you can offer a special in-store, hold a trunk sale, bring in guest makers, or do something extra special during the market. If you have a business in the BID but NOT on State Street you are still invited to participate and we can find a great location for you!

TO REGISTER YOUR BID BUSINESS:
  • Select the months you want to participate in from the list below. Market staff will connect with you 30 - 60 days before each event to coordinate your event participation details.

TO REGISTER OTHER NON-BID BUSINESSES
  • Partner and outside vendor registration will begin in March.
  • Fees are assessed by vendor category.
Madison Night Market 
How would you like to participate in the Madison Night Market? 
MAY - Madison Night Market Special
JUNE - Madison Night Market Special
AUGUST - Madison Night Market Special
SEPTEMBER - Madison Night Market Special
OCTOBER - Madison Night Market Special
400 - 600 Block Programming & Events
The City is launching an experimental pedestrian mall on the 400, 500, and 600 blocks of State St this summer. They are looking to the BID to help activate the space with programming and events. 

As our team brainstorms ideas for how to use the space, we will be keeping our business community in mind! We hope to have a selection of events that can highlight, include, or promote your businesses. For example - our team is hoping to create a dog lovers 'happy hour' where folks are encouraged to bring their dogs out to mingle with other dog lovers and enjoy the space and would put the ask out for promotions and specials. 

Ped Mall Programs & Events 
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Dungeons & Dragons Downtown
The BID is putting together a special event to celebrate the 50th anniversary of Dungeons & Dragons. Our team is collaborating with the Wisconsin Historical Society to bring this together. For those who don't know, it's a special piece of Wisconsin History that's taken the world by storm. The creator of D&D - Gary Gygax - was living in Lake Geneva when he developed and published the game in 1974! 

To celebrate and honor the anniversary we're looking to draw the community downtown for a unique takeover event! If you know where to find a real life dragon, let us know! ;) 

DATE
  • July 27
Planning is in the early stages - details on how businesses can participate will be added ASAP. At the very least, we ask that you offer a D&D related special at your business - or maybe a D&D related popup! There's a lot of fun to be had here! 

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Science on the Square 
The Wisconsin Science Festival aims to inspire and engage us in the enterprise of science and discovery; to cultivate curiosity and communicate the power of knowledge and creativity to change our world view; to promote innovation and to cultivate the next generation of global citizens. The Wisconsin Science Festival is presented by a growing coalition of Wisconsin’s science and arts communities.

The Friday night Science on the Square event was one of the best attended events and received state-wide publicity.
 
2024 will be the seventh year celebrating Science on the Square!!!

Examples of events from previous years include: 
  • Camera Company - Peering into the Microcosmos: Lenses, lasers and light...oh my! Explore what has previously gone unseen. 6-9 PM
  • Clary’s Popcorn - Pop to the Top!: Learn how corn gets its pop, sample fun popcorn flavors and pick up your special science festival mix! 6-9 PM
  • Parthenon Gyros - Sip and stargaze with UW–Madison Astronomy: Hands-on astronomy activities and rooftop stargazing. Food and beverages available for purchase. 8-10 PM
DATE
  • October 17

How do you participate?
  • Host a scientist inside your business
  •  Host a science parlor, a lecture, or an 'ask me anything' with a scientist event
  • Offer a special sale the night of the event
Science on the Square - DUE BY 7/12/24
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Science on the Square DETAILS - DUE BY 7/12/24  - Check all that apply. 
Madison Fire Truck Parade
Join the Dane County Fire Chiefs Association, Madison area Fire Departments, and Madison’s Central Business Improvement District for the annual fire truck parade on State St! This wholesome family event, running for over 20 years, is a safe and fun way to enjoy downtown!

DATE
TBD - First Sunday in October

How do you participate?
- Offer a 'fire sale' on items in store, a great way to make room ahead of Christmas!
- Offer a 'firehouse' special or feature a 'smoky' item. This is great for advertising anything spicy on your menu!

Make sure you put your fire related special on your sidewalk advertising!

Fire Truck Parade Special Offer - DUE 9/13/24
If you would like to participate in another way, please list how you'd like to participate here:     
Downtown Madison Cheese Walk 
The BID in partnership with the UW Center for the First Year Experience (Parent and Family Programs) are hosting this event. Attendees will explore downtown retail businesses and shops in a new and authentically Wisconsin way – with cheese. They'll enjoy cheese samples and meet-and-greet opportunities with Wisconsin cheesemakers at participating businesses in the district. BID will coordinate the samples and demonstrations on behalf of the businesses. Participating businesses will be asked to offer a sale, special or featured items offered exclusively to Family Weekend participants. The BID will also provide a printed and digital list and map of stops.

DATE
  • OCTOBER TBD

GUIDELINES TO PARTICIPATE
  • Businesses must be open from 1 - 5pm.
  • Businesses must provide a table/flat surface area for sampling.
  • Businesses must participate in and share marketing materials.
  • Businesses must send a staff member to a cheese training the morning of the event. 
How do you participate?
  • Sign your business up to be a stop on the Cheese Walk where UW families can stop for special cheese samples
  • Offer a sale or a special during the event for UW families
  • Feature special items exclusively for UW families

Downtown Madison Cheese Walk - DUE BY 8/16/24
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Downtown Madison Family Halloween   
DATE
  • Wednesday, October 30, 2024 (3pm - 6pm)

The BID presents this annual family fun day downtown. Be a downtown trick or treat location and generate goodwill and visibility for your business with families and children! (Participating businesses and treats should be appropriate for children 12 & under.) Businesses on State St. or on the Square near State St. have seen at least 1,000 trick or treaters in the past. BID will provide participating trick or treat locations with some candy (approx. 150 pieces) to offset the cost of participating. The BID will also provide both a digital and a printed a list and map of activity and trick or treat locations.

GUIDELINES TO PARTICIPATE
  • Businesses must be open from 3 - 6pm.
  • Businesses must provide a giveaway item.
  • Businesses must participate in and share marketing materials.

NO FEE TO PARTICIPATE
Downtown Madison Family Halloween
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FALL NEW RESIDENT WELCOME PACKETS
Welcome new residents! Consider submitting an item for the Downtown New Resident Welcome Packets.

The welcome packets are canvas pouches containing business cards with your special offer. The pouches are distributed to participating realtors for their clients who purchase homes and condos in the downtown area. This is a great way to have an impactful first impression on potential repeat customers. BID Operations Director Tim Jenquin will be in touch in September to confirm quantity and schedule pick-up in October.

For more information, contact Tim at tjenquin@visitdowntownmadison.com.
New Resident Welcome Packets   - COMMIT BY 10/4/24, ITEMS READY BY 10/11/24
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WINDOW DECOR COMPETITION 
DATE
  • November 16 - December 15, 2024 

Downtown retailers, restaurateurs and service providers are invited to join in the seasonal fun with a Seasonal Window Decorating Competition. Everyone is encouraged to participate and draw extra attention to your space. Seasonal lights are encouraged. Ballots for voting will be available online and in print at the Downtown Visitor Center.

The community will be encouraged to vote by being entered into a drawing for a grand prize – Downtown Shopping Spree!  The business voted as having the best window display will earn immense bragging rights over all other participating retailers AND the coveted "traveling" Window Trophy that has found a home at Art Gecko, the Soap Opera, and Chocolate Shoppe.

GUIDELINES TO PARTICIPATE
  • Window displays should remain from November 16 – December 15
  • All ballots cast by the public are tallied December 16-18. Winner announced December 18.
  • Cross promote the competition in your business, website, social media and advertising. 

Window Decorating Competition
HOLIDAY OPEN HOUSE
DATE
  • November 29, November 30, and December 1

The Holiday Open House has become a downtown Madison tradition. This shopping, dining and family event is an alternative to the shopping mall and big-box “door busters.” Jump-start customer traffic and holiday sales on Thanksgiving weekend!

Special offers, activities and refreshments from participating merchants, like YOU!

GUIDELINES TO PARTICIPATE
  • Offer a discount, gift with purchase, drawing or event with specific detail by November 3. 
  • Display BID-provided “Stop In Here” event poster. 
  • Cross promote the Holiday Open House in your business, website, social media and advertising. 
  • In-store treats and refreshments are encouraged!
 NO FEE TO PARTICIPATE
Holiday Open House Special/Promotion Details 
DOWNTOWN MADISON SEASONAL GIFT BAGS
Encourage shopping downtown! Consider adding an item to the Downtown Madison Seasonal Gift Bag.  
Qty = 1000. Distributed beginning 11/29, while supplies last. 

Our friendly Downtown Ambassadors staff in the Visitor Center are handing out welcome bags filled with your promotional items. Providing promo items, coupons or brochures for the welcome bags is a great way to drive downtown shoppers into your business or organization and create a festive season.  Bags will be handed out during the Holiday Open House weekend, as well as the following three weekends while supplies last.
 
Businesses can supply anywhere from 100-500 items.  Items can include small promotional items, coupons, gift certificates, samples, menus and informational brochures. Small items preferred (no larger than 8.5” x 11”); large items will not be suitable.  Expiration dates for coupons should be no earlier than 12/23/23 if possible.
 
GUIDELINES TO PARTICIPATE
  • Determine number and size of items to giveaway.
  • Coordinate pick-up of items from your location no later than November 8.
NO FEE TO PARTICIPATE

For more information and to coordinate pick-up, contact Tim at tjenquin@visitdowntownmadison.com.
Seasonal Gift Bags
COOKIE WALK 
DATE
  • Sunday, December 8, 2024 (1pm - 4pm)

This will be our fourth time hosting this event! Attendees will explore downtown retail businesses and shops in a new and seasonally FUN way – with cookies. They'll enjoy cookie samples and/or cookie decorating demonstrations at participating businesses in the district. BID will help coordinate the samples and demonstrations on behalf of the businesses, if needed. Participating businesses will be asked to offer a sale, special or featured item (This can be the same offer you use for the Downtown Holiday Open House). The BID will also provide a printed and digital list and map of stops.

GUIDELINES TO PARTICIPATE
  • Businesses must be open from 1 - 4pm.
  • Businesses must provide a cookie sampling and /or activity.
  • PARTICIPATION COST IS COST OF COOKIES (either made by your staff or purchased)

Cookie Walk - SIGN UP BY 11/8/24
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Cookie Walk Special - This special will be added to the event flyer, website, and map.
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